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~person:"Esch, Franz-Rudolf"
~person:"Han, Heesup"
~subject:"Brand image"
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Brand image
Markenführung
129
Brand management
127
Consumer behaviour
79
Konsumentenverhalten
79
Beziehungsmarketing
62
Relationship marketing
62
Markenpolitik
49
Customer satisfaction
41
Kundenzufriedenheit
41
Markenimage
38
Deutschland
34
Germany
34
Marketing management
34
Marketingmanagement
34
Hotel industry
31
Hotellerie
31
Theorie
30
Theory
30
Dienstleistungsqualität
28
Service quality
28
Brand
26
Markenartikel
26
Kommunikation
25
Advertising effects
22
Werbewirkung
22
Holiday behaviour
18
Marketing
18
Urlaubsverhalten
18
Environmental management
17
Umweltmanagement
17
Public relations
16
Strategisches Management
16
Werbung
16
Öffentlichkeitsarbeit
16
Communication
14
Corporate Social Responsibility
14
Corporate reputation
14
Corporate social responsibility
14
Firmenimage
14
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Undetermined
21
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Article
35
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3
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Article in journal
26
Aufsatz in Zeitschrift
26
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9
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9
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1
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1
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English
23
German
15
Author
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Esch, Franz-Rudolf
Han, Heesup
Burmann, Christoph
56
Melewar, T. C.
28
Keller, Kevin Lane
26
Loureiro, Sandra Maria Correia
26
Phau, Ian
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
De Chernatony, Leslie
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Foroudi, Pantea
17
Huber, Frank
17
Romaniuk, Jenni
17
Baumgarth, Carsten
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Khan, Imran
15
King, Ceridwyn
15
Bauer, Hans H.
14
Christodoulides, George
14
Gil Saura, Irene
14
Gupta, Suraksha
14
Kumar, Vikas
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Wong, IpKin Anthony
14
Khamitov, Mansur
13
Sattler, Henrik
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Pike, Steven
12
Shimul, Anwar Sadat
12
Sreejesh, S.
12
Usman, Osly
12
Veloutsou, Cleopatra
12
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Campus Verlag
1
Published in...
All
Journal of travel and tourism marketing
8
International journal of hospitality management
4
Marketing : ZFP ; journal of research and management
4
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
International journal of contemporary hospitality management
2
Best practice der Markenführung
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
38
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
3
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
4
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
5
Tourist experience quality and loyalty to an island destination : the moderating impact of destination image
Moon, Hyoungeun
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012179362
Saved in:
6
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
7
Drivers of brand loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
8
A study of brand prestige in the casino industry : the moderating role of customer involvement
Han, Heesup
;
Lee, JungHoon
;
Hwang, Jinsoo
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
1
,
pp. 96-106
Persistent link: https://www.econbiz.de/10011846778
Saved in:
9
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
10
Brand building vs. Brand killing
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Krieger, Kai Harald
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 41-66)
.
2009
Persistent link: https://www.econbiz.de/10003872064
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