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~person:"Esch, Franz-Rudolf"
~person:"Japutra, Arnold"
~subject:"Brand image"
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Brand image
Markenführung
129
Brand management
127
Markenpolitik
50
Consumer behaviour
37
Konsumentenverhalten
37
Markenimage
37
Deutschland
35
Germany
35
Marketing management
34
Marketingmanagement
34
Brand
30
Markenartikel
30
Theorie
29
Theory
29
Beziehungsmarketing
26
Relationship marketing
26
Kommunikation
25
Advertising effects
22
Werbewirkung
22
Marketing
17
Strategisches Management
16
Public relations
15
Werbung
15
Öffentlichkeitsarbeit
15
Communication
14
Erfolgsfaktor
13
Success factor
13
Internal communication
12
Interne Kommunikation
12
Wirkungsanalyse
11
Advertising
10
Integriertes Management
10
Corporate reputation
9
Firmenimage
9
Unternehmen
9
Automotive industry
8
Controlling
8
Kfz-Industrie
8
Management control
8
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Undetermined
22
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Article
34
Book / Working Paper
3
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
9
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9
Aufsatzsammlung
1
Case study
1
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1
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Language
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English
22
German
15
Author
All
Esch, Franz-Rudolf
Japutra, Arnold
Burmann, Christoph
56
Melewar, T. C.
28
Loureiro, Sandra Maria Correia
27
Keller, Kevin Lane
26
Phau, Ian
23
Han, Heesup
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Guzman, Francisco
21
De Chernatony, Leslie
20
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Foroudi, Pantea
17
Huber, Frank
17
Romaniuk, Jenni
17
Khan, Imran
16
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
King, Ceridwyn
15
Bauer, Hans H.
14
Christodoulides, George
14
Gil Saura, Irene
14
Gupta, Suraksha
14
Kumar, Vikas
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Wong, IpKin Anthony
14
Khamitov, Mansur
13
Sattler, Henrik
13
Sreejesh, S.
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Park, Jungkun
12
Pike, Steven
12
Shimul, Anwar Sadat
12
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Institution
All
Campus Verlag
1
Published in...
All
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Best practice der Markenführung
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
1
European journal of marketing
1
International journal of market research
1
International marketing review
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marketing intelligence & planning
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
SpringerLink / Bücher
1
The journal of product & brand management
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
1
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ECONIS (ZBW)
37
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1
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37
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1
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
2
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
5
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
6
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
7
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
8
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
9
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
10
Brand building vs. Brand killing
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Krieger, Kai Harald
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 41-66)
.
2009
Persistent link: https://www.econbiz.de/10003872064
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