//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Füller, Johann"
~person:"Kunkel, Thilo"
~subject:"Brand management"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtuelle Gemeinschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Öffentlichkeitsarbeit
Social Web
37
Social web
37
Innovation
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
Customer integration
10
Internet marketing
10
Kundenintegration
10
Online-Marketing
10
Athletes
7
Brand image
7
Innovation management
7
Innovationsmanagement
7
Markenimage
7
Sportler
7
social media
7
New product development
6
Produktentwicklung
6
Beziehungsmarketing
5
Creativity
5
Kreativität
5
Relationship marketing
5
Crowdsourcing
4
Brand
3
Deutschland
3
Germany
3
Markenartikel
3
Viral marketing
3
Virales Marketing
3
Athlete branding
2
Competition
2
Coronavirus
2
Dispute settlement
2
Epidemic
2
Epidemie
2
Innovation diffusion
2
Innovationsdiffusion
2
Innovationswettbewerb
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
14
Author
All
Füller, Johann
Kunkel, Thilo
Loureiro, Sandra Maria Correia
14
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Saxton, Gregory D.
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Filieri, Raffaele
8
Hajli, Nick
8
Pleil, Thomas
8
Scott, David Meerman
8
Burmann, Christoph
7
Camilleri, Mark Anthony
7
Etter, Michael
7
Guo, Chao
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Melewar, T. C.
7
Theobald, Elke
7
Bang, Nguyen
6
Dessart, Laurence
6
Harrigan, Paul
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Schivinski, Bruno
6
Waters, Richard D.
6
Becker, Kip
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Kim, Hye-yŏng
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Langaro, Daniela
5
Luoma-aho, Vilma
5
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
California management review
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
4
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
5
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
6
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
10
The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->