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~person:"Fetscherin, Marc"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Brand image
Konsumentenverhalten
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Brand management
19
Markenführung
19
Brand
16
Markenartikel
16
Consumer behaviour
14
Beziehungsmarketing
13
Relationship marketing
13
Markenimage
11
Brand loyalty
4
Emotion
4
Markentreue
4
Brand hate
3
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3
Brand relationships
3
Automotive industry
2
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2
Brand retaliation
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2
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2
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Brand addiction
1
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1
Brand naming
1
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1
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1
Branding
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15
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15
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15
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Fetscherin, Marc
Burmann, Christoph
54
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Phau, Ian
33
Bang, Nguyen
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Guzman, Francisco
23
Han, Heesup
23
Diamantopoulos, Adamantios
21
Esch, Franz-Rudolf
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Baumgarth, Carsten
20
Japutra, Arnold
20
Khan, Imran
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Veloutsou, Cleopatra
19
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Bruhn, Manfred
17
Christodoulides, George
17
Dens, Nathalie
17
Hollebeek, Linda D.
17
Huber, Frank
17
Park, C. Whan
17
Pelsmacker, Patrick de
17
Sattler, Henrik
17
Foroudi, Pantea
16
King, Ceridwyn
16
Paul, Justin
16
Sharp, Byron
16
Ekinci, Yuksel
15
Kumar, Vikas
15
Kunkel, Thilo
15
Septianto, Felix
15
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The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
15
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
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