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~person:"Fetscherin, Marc"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Retail trade
Brand management
19
Markenführung
19
Brand
16
Markenartikel
16
Consumer behaviour
14
Beziehungsmarketing
13
Relationship marketing
13
Brand image
11
Markenimage
11
Brand loyalty
4
Emotion
4
Markentreue
4
Brand hate
3
Brand love
3
Brand relationships
3
Automotive industry
2
Brand relationship
2
Brand retaliation
2
China
2
Führungskräfte
2
Kfz-Industrie
2
Managers
2
Viral marketing
2
Virales Marketing
2
Abroad
1
Addiction
1
Anxiety
1
Auslandsinvestition
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand addiction
1
Brand avoidance
1
Brand naming
1
Brand revenge
1
Brand switching
1
Branding
1
CEO appearance
1
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8
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Article
13
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2
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Article in journal
15
Aufsatz in Zeitschrift
15
Collection of articles of several authors
2
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2
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English
15
Author
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Fetscherin, Marc
Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Veloutsou, Cleopatra
16
Khan, Imran
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Huber, Frank
13
Iglesias, Oriol
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
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The journal of product & brand management
4
The journal of brand management : an international journal
3
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
15
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
5
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
6
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
7
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
8
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
9
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
10
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
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