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~person:"Gierl, Heribert"
~person:"Lusk, Jayson L."
~person:"Roth, Stefan"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer Behaviour"
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Preismanagement
Consumer behaviour
183
Konsumentenverhalten
182
Experiment
36
Willingness to pay
27
Zahlungsbereitschaftsanalyse
27
Advertising effects
24
Werbewirkung
24
Theorie
23
Theory
23
USA
21
United States
21
Pricing strategy
18
Deutschland
17
Food
17
Germany
17
Lebensmittel
17
Product labelling
17
Warenkennzeichnung
17
Advertising
15
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Markenimage
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Beef
14
Rindfleisch
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Werbung
14
Präferenztheorie
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Theory of preferences
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Beziehungsmarketing
10
Perception
10
Relationship marketing
10
Wahrnehmung
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Eating habit
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Ernährungsverhalten
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Food consumption
9
Lebensmittelkonsum
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Brand
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Brand management
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English
13
German
5
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Gierl, Heribert
Lusk, Jayson L.
Roth, Stefan
Janssen, Maarten C. W.
20
Courty, Pascal
18
Usman, Osly
18
Spann, Martin
17
Monroe, Kent B.
14
Jiang, Baojun
13
Chen, Haipeng
12
Chen, Ying-Ju
12
Bergemann, Dirk
11
Matsushima, Noriaki
11
Rudanko, Leena
11
Shelegia, Sandro
11
Snir, Avichai
11
Trachter, Nicholas
11
Bertini, Marco
10
Diller, Hermann
10
Herrmann, Andreas
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Zhou, Jidong
10
Grewal, Dhruv
9
Kukar-Kinney, Monika
9
Levy, Daniel C.
9
Zeithammer, Robert
9
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Inderst, Roman
8
Natter, Martin
8
Popkowski Leszczyc, Peter T. L.
8
Rhodes, Andrew
8
Robbert, Thomas
8
Skiera, Bernd
8
Wang, Ruxian
8
Wilson, Christopher
8
Anderson, Simon P.
7
Armstrong, Mark
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Springer Fachmedien Wiesbaden
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Journal of revenue and pricing management
3
Marketing : ZFP ; journal of research and management
3
Advances in economic analysis & policy
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Journal of retailing and consumer services
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Marketing : journal of research and management
1
Research
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriften zum Marketing
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ECONIS (ZBW)
18
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1
A special price just for you : effects of personalized dynamic pricing on consumer fairness perceptions
Priester, Anna
;
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
19
(
2020
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10012297876
Saved in:
2
Per piece or per kilogram? : default-unit effects in retailing
Fecher, André
;
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171789
Saved in:
3
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
6
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
7
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
8
Unit pricing : empirical investigations of its influences at the product and retailer levels
Himbert, Lena
-
2016
-
1st edition 2016
Persistent link: https://www.econbiz.de/10011450611
Saved in:
9
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
10
Kundenzufriedenheit und Kundenpreisverhalten
Bösener, Kathrin
;
Roth, Stefan
- In:
Aktuelle Aspekte in der Dienstleistungsforschung : [im …
,
(pp. 65-91)
.
2015
Persistent link: https://www.econbiz.de/10010469031
Saved in:
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