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~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Relationship marketing
37
Consumer behaviour
19
Customer satisfaction
19
Einzelhandel
19
Konsumentenverhalten
19
Kundenzufriedenheit
19
Retail trade
19
Spain
17
Spanien
17
Lieferantenmanagement
15
Supplier relationship management
15
Brand image
14
Markenimage
14
Dienstleistungsqualität
13
Service quality
13
Markenführung
11
Hotel industry
9
Hotellerie
9
Information technology
8
Informationstechnik
8
Betriebliche Wertschöpfung
7
Customer value
7
Innovation
7
Kundenwert
7
Value creation
7
Brand equity
6
Satisfaction
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
Marketing management
5
Marketingmanagement
5
Vertrauen
5
Brand loyalty
4
Croatia
4
Kroatien
4
Loyalty
4
Retailing
4
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Article
39
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Article in journal
37
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37
Aufsatz im Buch
2
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2
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English
39
Author
All
Gil Saura, Irene
Bruhn, Manfred
145
Burmann, Christoph
122
Homburg, Christian
118
Esch, Franz-Rudolf
108
Kumar, V.
90
Huber, Frank
89
Baumgarth, Carsten
78
Melewar, T. C.
78
Bauer, Hans H.
76
Herrmann, Andreas
67
Han, Heesup
66
Verhoef, Peter C.
65
Wiedmann, Klaus-Peter
61
Meffert, Heribert
59
Ahlert, Dieter
58
Bang, Nguyen
56
Keller, Kevin Lane
56
Hollebeek, Linda D.
51
Piller, Frank T.
47
Swoboda, Bernhard
47
Stauss, Bernd
46
Balmer, John M. T.
45
Krafft, Manfred
45
Loureiro, Sandra Maria Correia
43
De Chernatony, Leslie
42
Phau, Ian
42
Foroudi, Pantea
41
Fournier, Susan
41
Palmatier, Robert W.
41
Tomczak, Torsten
41
Mattila, Anna S.
40
Vrontis, Demetris
39
Merrilees, Bill
38
Thaichon, Park
38
Mittal, Vikas
37
Ko, Eunju
36
Hippner, Hajo
35
Walsh, Gianfranco
35
Meyer, Anton
34
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
4
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Market : review for marketing theory and practice
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
39
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39
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
5
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
6
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
9
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
10
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
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