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~person:"Gil Saura, Irene"
~subject:"Organisatorischer Wandel"
~subject:"Relationship marketing"
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Organisatorischer Wandel
Relationship marketing
Beziehungsmarketing
37
Customer satisfaction
20
Consumer behaviour
19
Einzelhandel
19
Konsumentenverhalten
19
Kundenzufriedenheit
19
Retail trade
19
Spain
17
Spanien
17
Lieferantenmanagement
15
Supplier relationship management
15
Brand image
14
Markenimage
14
Dienstleistungsqualität
13
Service quality
13
Brand management
11
Markenführung
11
Hotel industry
9
Hotellerie
9
Information technology
8
Informationstechnik
8
Betriebliche Wertschöpfung
7
Customer value
7
Innovation
7
Kundenwert
7
Value creation
7
Brand equity
6
Satisfaction
6
B-to-B-Marketing
5
Business-to-business marketing
5
Confidence
5
Marketing management
5
Marketingmanagement
5
Vertrauen
5
Brand loyalty
4
Croatia
4
Kroatien
4
Loyalty
4
Retailing
4
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18
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1
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Article
37
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Article in journal
35
Aufsatz in Zeitschrift
35
Aufsatz im Buch
2
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2
Language
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English
37
Author
All
Gil Saura, Irene
Bruhn, Manfred
114
Homburg, Christian
110
Kumar, V.
80
Verhoef, Peter C.
57
Han, Heesup
55
Huber, Frank
55
Hollebeek, Linda D.
51
Herrmann, Andreas
50
Piller, Frank T.
49
Shani, Abraham B.
48
Bauer, Hans H.
46
Reichwald, Ralf
45
Vrontis, Demetris
45
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
39
Stock-Homburg, Ruth
39
Djankov, Simeon
37
Burnes, Bernard
34
Smith, Alan D.
34
Töpfer, Armin
34
Clegg, Stewart
33
Hippner, Hajo
33
Mittal, Vikas
33
Svensson, Göran
33
Thaichon, Park
33
Wiedmann, Klaus-Peter
33
Snower, Dennis J.
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Kreutzer, Ralf T.
31
Matzler, Kurt
31
Prentice, Catherine
31
Neslin, Scott A.
30
Swoboda, Bernhard
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
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Published in...
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Service business
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
37
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1
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10
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37
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date (oldest first)
1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
3
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
4
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
5
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
6
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
7
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
8
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
9
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
10
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
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