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~person:"Grewal, Dhruv"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Consumer behaviour
69
Einzelhandel
48
Retail trade
47
Beziehungsmarketing
27
USA
22
United States
22
Marketing
21
Preismanagement
15
Pricing strategy
15
Dienstleistungsqualität
13
Internet marketing
13
Ladengestaltung
13
Online-Marketing
13
Service quality
13
Store design
13
Customer satisfaction
12
Kundenzufriedenheit
12
Marketingmanagement
12
Marketing management
11
Social Web
10
Social web
10
Einzelhandelspreis
8
Retail price
8
Theorie
8
Theory
8
Artificial intelligence
7
Meta-analysis
7
Online retailing
7
Online-Handel
7
Retailing
7
Advertising
6
Advertising effects
6
Beschwerdemanagement
6
Complaint management
6
Meta-Analyse
6
Preis
6
Price
6
Werbewirkung
6
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Online availability
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Undetermined
35
Free
5
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Article
73
Book / Working Paper
9
Type of publication (narrower categories)
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Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Reprint
1
Sammlung
1
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Language
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English
82
Author
All
Grewal, Dhruv
Homburg, Christian
139
Han, Heesup
128
Bruhn, Manfred
126
Huber, Frank
115
Bauer, Hans H.
112
Belk, Russell W.
110
Herrmann, Andreas
110
Mattila, Anna S.
104
Wiedmann, Klaus-Peter
97
Sheth, Jagdish N.
96
Grunert, Klaus G.
92
Kumar, V.
92
Verhoef, Peter C.
84
Gierl, Heribert
83
Lusk, Jayson L.
82
Phau, Ian
82
Usman, Osly
77
Khare, Arpita
74
Loureiro, Sandra Maria Correia
71
Dwivedi, Yogesh Kumar
70
Bagozzi, Richard P.
69
Walsh, Gianfranco
67
Nayga, Rodolfo M.
65
Stavins, Joanna
65
Wansink, Brian
65
Agarwal, Sumit
64
Foxall, Gordon R.
64
Hollebeek, Linda D.
63
Jang, Soocheong
63
Septianto, Felix
63
Thaichon, Park
63
Paul, Justin
62
Ko, Eunju
59
Laroche, Michel
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Pelsmacker, Patrick de
55
Krafft, Manfred
54
Warlop, Luk
54
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Published in...
All
Journal of retailing
16
Journal of the Academy of Marketing Science
11
Journal of marketing
9
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
5
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Review of marketing research
2
Customer relationship management in electronic markets
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Consumer Marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of service research : JSR
1
Legends in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Routledge companion to consumer behavior
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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Source
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ECONIS (ZBW)
82
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1
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10
of
82
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
4
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
5
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
6
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
7
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
8
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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