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~person:"Grewal, Dhruv"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Relationship marketing
Beziehungsmarketing
27
Consumer behaviour
21
Einzelhandel
21
Konsumentenverhalten
21
Retail trade
20
Marketingmanagement
12
Marketing management
11
Customer satisfaction
9
USA
9
United States
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Online-Marketing
7
Beschwerdemanagement
6
Complaint management
6
Ladengestaltung
6
Marketing
6
Store design
6
Customer service
5
Kundenservice
5
Lieferantenmanagement
5
Online retailing
5
Online-Handel
5
Social Web
5
Social web
5
Supplier relationship management
5
E-commerce
4
Electronic Commerce
4
Meta-Analyse
4
Meta-analysis
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Competitive strategy
3
Digitalisierung
3
Digitization
3
Handelsmanagement
3
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15
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3
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Article
29
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3
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28
Aufsatz in Zeitschrift
28
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2
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2
Collection of articles of several authors
2
Sammelwerk
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Language
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English
32
Author
All
Grewal, Dhruv
Homburg, Christian
115
Bruhn, Manfred
112
Kumar, V.
81
Han, Heesup
62
Huber, Frank
60
Verhoef, Peter C.
56
Herrmann, Andreas
51
Bauer, Hans H.
49
Stauss, Bernd
48
Mattila, Anna S.
47
Hollebeek, Linda D.
46
Piller, Frank T.
46
Krafft, Manfred
43
Gil Saura, Irene
41
Svensson, Göran
41
Palmatier, Robert W.
40
Mittal, Vikas
37
Hippner, Hajo
34
Wiedmann, Klaus-Peter
34
Prentice, Catherine
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Töpfer, Armin
33
Wilde, Klaus D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Evanschitzky, Heiner
31
Loureiro, Sandra Maria Correia
31
Helmke, Stefan
30
Matzler, Kurt
30
Neslin, Scott A.
30
Reichwald, Ralf
30
Agnihotri, Raj
29
Walsh, Gianfranco
29
Georgi, Dominik
28
Reinartz, Werner J.
28
Wangenheim, Florian von
28
Aksoy, Lerzan
27
Eggert, Andreas
27
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Published in...
All
Journal of retailing
11
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
Legends in marketing
1
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ECONIS (ZBW)
32
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
6
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
9
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
10
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
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