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~person:"Guzman, Francisco"
~person:"Roy, Sanjit"
~subject:"Communication"
~subject:"Markenimage"
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Communication
Markenimage
Beziehungsmarketing
27
Relationship marketing
27
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
16
Markenführung
16
Brand image
14
Brand
10
Markenartikel
10
Customer integration
7
Kundenintegration
7
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsqualität
4
Service quality
4
Viral marketing
4
Virales Marketing
4
Confidence
3
Einzelhandel
3
Partial least squares
3
Partielle kleinste Quadrate
3
Retail trade
3
Vertrauen
3
Word-of-mouth
3
Brand co-creation
2
Brand equity
2
Brand love
2
Brand loyalty
2
Branding
2
Consumer brand equity
2
Customer engagement behavior
2
Customer service
2
Dienstleistungsmarketing
2
India
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16
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Guzman, Francisco
Roy, Sanjit
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Hyun, Sunghyup Sean
10
Kumar, Vikas
10
Šerić, Maja
10
King, Ceridwyn
9
Fetscherin, Marc
8
Sarkar, Abhigyan
8
Bruhn, Manfred
7
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Sarkar, Juhi Gahlot
6
Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Zúñiga, Miguel Ángel
6
Ahn, Jiseon
5
Balaji, M. S.
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kang, Juhee
5
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Journal of business research : JBR
5
The journal of product & brand management
5
Electronic commerce research
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
16
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
7
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
8
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
9
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
10
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
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