//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hütter, Wolfgang J."
~person:"Kukar-Kinney, Monika"
~person:"Monroe, Kent B."
~person:"Neslin, Scott A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
14
Konsumentenverhalten
14
Preismanagement
10
Pricing strategy
10
Sales-promotion
6
Online retailing
5
Online-Handel
5
Einfamilienhaus
4
Einzelhandel
4
Immobilienhandel
4
Rabatt
4
Rebate
4
Retail trade
4
Deutschland <Bundesrepublik>
3
Gerechtigkeit
3
Justice
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Price promotions
3
Theorie
3
Theory
3
Daily deals
2
Discounting
2
Diskontierung
2
Einzelhandelspreis
2
Kaufentscheidung
2
Preisdifferenzierung
2
Price discrimination
2
Price fairness
2
Purchase decision
2
Retail price
2
Social discount rate
2
Soziale Diskontrate
2
couponing
2
sales promotion
2
Advertising
1
Advertising effects
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
21
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
3
Book section
3
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
21
Undetermined
7
Author
All
Hütter, Wolfgang J.
Kukar-Kinney, Monika
Monroe, Kent B.
Neslin, Scott A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Belch, George E.
8
Belch, Michael A.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Heerde, Harald J. van
7
Jain, Amit
7
Kaiser, Harry M.
7
Malshe, Avinash
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Wittink, Dick R.
6
Xia, Lan
6
more ...
less ...
Published in...
All
Journal of retailing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of the Academy of Marketing Science
2
Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Economic and business review : EBR
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Relevant knowledge series
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
5
RePEc
2
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
3
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
4
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
5
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
6
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
7
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
8
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
9
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
10
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->