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~person:"Hadwich, Karsten"
~person:"Han, Heesup"
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
138
Relationship marketing
138
Customer satisfaction
54
Kundenzufriedenheit
54
Consumer behaviour
52
Konsumentenverhalten
52
Dienstleistungsqualität
26
Service quality
26
Hotel industry
18
Hotellerie
18
Brand management
15
Markenführung
15
Theorie
15
Theory
15
Brand image
14
Markenimage
14
Deutschland
13
Germany
13
Kundenmanagement
13
Customer integration
12
Kundenintegration
12
Kundenorientierung
12
Emotion
11
Betriebliche Wertschöpfung
10
Confidence
10
Lieferantenmanagement
10
Supplier relationship management
10
Value creation
10
Vertrauen
10
Brand loyalty
9
Customer value
9
Internet marketing
9
Kundenwert
9
Measurement
9
Messung
9
Online-Marketing
9
Gastronomie
8
Holiday behaviour
8
Markentreue
8
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8
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41
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41
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11
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English
91
German
55
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Hadwich, Karsten
Han, Heesup
Thaichon, Park
Töpfer, Armin
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Wilde, Klaus D.
36
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Reichwald, Ralf
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Uebel, Matthias
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
Asia Pacific journal of marketing and logistics
4
Forum Dienstleistungsmanagement
4
Journal of hospitality marketing & management
4
SpringerLink / Bücher
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Handelsforschung
2
Journal of Contemporary Issues in Business and Government
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Routledge advances in management and business studies
2
Tourism management : research, policies, practice
2
Basler Schriften zum Marketing
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Consumer-brand relationships : theory and practice
1
Customer Experience : Forum Dienstleistungsmanagement
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungscontrolling
1
Emerald insight
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handbuch Kundenbindungsmanagement
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of vacation marketing
1
Kredit und Kapital
1
Kundenbeziehungen im Dienstleistungsbereich
1
Kundenintegration : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
143
USB Cologne (EcoSocSci)
4
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147
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
7
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
8
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
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