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~person:"Han, Heesup"
~person:"Palmatier, Robert W."
~person:"Thaichon, Park"
~person:"Töpfer, Armin"
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Search: subject:"Customer relationship management"
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Beziehungsmarketing
152
Relationship marketing
152
Consumer behaviour
56
Konsumentenverhalten
56
Customer satisfaction
52
Kundenzufriedenheit
52
Dienstleistungsqualität
22
Service quality
22
Hotel industry
18
Hotellerie
18
Brand image
16
Markenimage
16
Brand management
15
Lieferantenmanagement
15
Markenführung
15
Supplier relationship management
15
relationship marketing
15
Theorie
14
Theory
14
Marketing management
12
Marketingmanagement
12
Customer integration
11
Emotion
11
Kundenintegration
11
Internet marketing
10
Kundenmanagement
10
Online-Marketing
10
Brand loyalty
9
Confidence
9
Deutschland
9
Germany
9
Measurement
9
Vertrauen
9
Customer retention
8
Gastronomie
8
Holiday behaviour
8
Kundenorientierung
8
Markentreue
8
Messung
8
Restaurant industry
8
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Undetermined
81
Free
4
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Article
136
Book / Working Paper
20
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Article in journal
104
Aufsatz in Zeitschrift
104
Aufsatz im Buch
31
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31
Aufsatzsammlung
7
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Handbook
3
Handbuch
3
Hochschulschrift
2
Thesis
2
Bibliografie enthalten
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English
123
German
31
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2
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Han, Heesup
Palmatier, Robert W.
Thaichon, Park
Töpfer, Armin
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Hollebeek, Linda D.
46
Krafft, Manfred
45
Hippner, Hajo
40
Gil Saura, Irene
37
Helmke, Stefan
37
Mattila, Anna S.
37
Wilde, Klaus D.
36
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Reichwald, Ralf
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Uebel, Matthias
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
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Springer Fachmedien Wiesbaden
1
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
International journal of hospitality management
17
Journal of travel and tourism marketing
17
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
Asia Pacific journal of marketing and logistics
4
Journal of hospitality marketing & management
4
Journal of international marketing
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Developing digital marketing : relationship perspectives
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Contemporary Issues in Business and Government
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Routledge advances in management and business studies
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Tourism management : research, policies, practice
2
AMS review : official publication of the Academy of Marketing Science
1
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Emerald insight
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Handelsforschung
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing research : JMR
1
Journal of vacation marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
MSI reports : working paper series
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
153
USB Cologne (EcoSocSci)
2
RePEc
1
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156
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date (oldest first)
1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
7
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
8
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
9
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
10
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
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