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~person:"Hansen, Ursula"
~person:"Hunt, Shelby D."
~person:"Vargo, Stephen L."
~person:"Wooliscroft, Ben"
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Search: subject:"Marketing theory"
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Marketingtheorie
99
Marketing theory
96
Service-Dominant Logic
26
Service-dominant logic
26
Marketing
17
History of economic thought
16
Ökonomische Ideengeschichte
16
Theory
12
Marketing management
11
Marketingmanagement
11
Theorie
10
Betriebliche Wertschöpfung
9
Dienstleistungsmarketing
9
Services marketing
9
USA
9
United States
9
Value creation
9
Beziehungsmarketing
8
Dienstleistung
8
Relationship marketing
8
Services
7
Institutional economics
6
Institutionenökonomik
6
Market research
6
Marketing strategy
6
Marktforschung
6
Resource-based view
6
Ressourcenorientierter Ansatz
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Institutions
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Product
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Produkt
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macromarketing
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marketing theory
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Bibliometrics
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Bibliometrie
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4
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Wissenschaftliche Methode
4
service-dominant logic
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English
93
German
7
Undetermined
2
Author
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Hansen, Ursula
Hunt, Shelby D.
Vargo, Stephen L.
Wooliscroft, Ben
Tadajewski, Mark
78
Sheth, Jagdish N.
50
Kotler, Philip
42
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
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Academy of Marketing Science
1
Universität Hannover / Abteilung Markt und Konsum
1
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AMS review : official publication of the Academy of Marketing Science
13
Legends in marketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing theory
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of historical research in marketing
4
Journal of marketing management : MM
4
A twenty-first century guide to Aldersonian marketing thought
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Review of marketing research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Grid series in marketing
1
Handbook on ethics and marketing
1
History of marketing thought ; Volume 2
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marketinggeschichte : die Genese einer modernen Sozialtechnik
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The journal of business & industrial marketing
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
98
USB Cologne (EcoSocSci)
4
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1
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10
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102
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date (oldest first)
1
Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
Saved in:
2
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
3
A general theory of marketing : Conceivable, elusive, or illusive
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 177-183
Persistent link: https://www.econbiz.de/10014225833
Saved in:
4
Continuing the manifesto conversation : toward building a renewal capability for the marketing discipline
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 188-195
Persistent link: https://www.econbiz.de/10014225837
Saved in:
5
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
8
The past and future of
marketing
theory
and practice : a tribute to the 50th anniversary of the Academy of Marketing Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
Saved in:
9
The nature and origins of impactful research in marketing
Hunt, Shelby D.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 130-141
Persistent link: https://www.econbiz.de/10012497112
Saved in:
10
The five stages of the macromarketing field of study : from raison d'etre to field of significant promise
Hunt, Shelby D.
;
Hass, Ashley
;
Manis, Kerry T.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 10-24
Persistent link: https://www.econbiz.de/10012485415
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