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~person:"Hanssens, Dominique M."
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Marketing
10
Firm value
3
USA
3
United States
3
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3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Time series analysis
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Hanssens, Dominique M.
Bruhn, Manfred
21
Vrontis, Demetris
16
Leeflang, Peter
15
Lim, Weng Marc
14
Kumar, V.
13
Laczniak, Gene R.
13
Hruschka, Harald
12
Layton, Roger A.
12
Shultz, Clifford J.
12
Homburg, Christian
11
Unger, Fritz
11
Hunt, Shelby D.
10
Meffert, Heribert
10
Morgan, Neil A.
10
Reinecke, Sven
10
Tadajewski, Mark
10
Fritz, Wolfgang
9
Gilmore, Audrey
9
Kraus, Sascha
9
Lusch, Robert F.
9
Pepels, Werner
9
Thrassou, Alkis
9
Tomczak, Torsten
9
Brown, Stephen
8
Crittenden, Victoria Lynn
8
Eggers, Fabian
8
Ferrell, Odies C.
8
Malshe, Avinash
8
Stremersch, Stefan
8
Wiedmann, Klaus-Peter
8
Winkelmann, Peter
8
Woodside, Arch G.
8
Beninger, Stefanie
7
Carson, David
7
Dholakia, Nikhilesh
7
Di Benedetto, C. Anthony
7
Fillis, Ian
7
Gaski, John F.
7
Grewal, Rajdeep
7
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Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Foundations and trends in marketing : FTMKT
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
10
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1
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
2
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
3
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
4
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
5
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
6
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
7
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
8
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
9
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
10
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
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