//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
59
Theorie
52
Theory
52
Deutschland
39
Germany
39
Beziehungsmarketing
38
Relationship marketing
38
Conjoint analysis
18
Conjoint-Analyse
18
Market research
17
Marktforschung
17
Preismanagement
16
Pricing strategy
16
Product design
16
Produktgestaltung
16
Brand management
15
Markenführung
15
Product management
14
Produktmanagement
14
Automotive industry
13
Kfz-Industrie
13
Brand
11
Markenartikel
11
Marketing management
10
Marketingmanagement
10
Brand image
9
Experiment
9
Markenimage
9
Automotive market
8
Kfz-Markt
8
Kraftfahrzeug
8
Marketing
8
Mass Customization
8
Mass customization
8
Motor vehicle
8
Product differentiation
8
Produktdifferenzierung
8
Customer satisfaction
7
Innovation
7
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
Book / Working Paper
17
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
8
Book section
8
Reprint
1
Language
All
German
32
English
27
Author
All
Herrmann, Andreas
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Foxall, Gordon R.
40
Thaichon, Park
40
Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Grunert, Klaus G.
38
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Park, Jungkun
35
more ...
less ...
Published in...
All
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business economics : JBE
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
European journal of marketing : EJM
1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
10
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
3
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
4
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
5
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Saved in:
6
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
7
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
8
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
9
The effect of brand gender similarity on brand-alliance fit and purchase intention
Tilburg, Miriam van
;
Herrmann, Andreas
;
Grohmann, Bianca
; …
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10010513971
Saved in:
10
Product customization via starting solutions
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->