//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hwang, Yoo Hee"
~person:"Ieva, Marco"
~person:"Steinhoff, Lena"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
14
Kundenbindungsprogramm
14
Loyalty program
14
Relationship marketing
12
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
4
Kundenzufriedenheit
4
Dienstleistungsqualität
2
Experiment
2
Impact assessment
2
Kundenbindung
2
Kundentreue
2
Loyalty programs
2
Service quality
2
Wirkungsanalyse
2
loyalty reward program
2
Airline
1
Beschwerdemanagement
1
Bystander effect
1
Cluster analysis
1
Clusteranalyse
1
Complaint management
1
Complementary service benefits
1
Construal level
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer journey
1
Customer relationship stages
1
Customer retention
1
Einzelhandel
1
Fluggesellschaft
1
Food retailing
1
Green loyalty program
1
Lebensmitteleinzelhandel
1
Loyalty program dynamics
1
Loyalty reward program
1
Market research
1
Marktforschung
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Hochschulschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Thesis
1
more ...
less ...
Language
All
English
12
German
2
Author
All
Hwang, Yoo Hee
Ieva, Marco
Steinhoff, Lena
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
more ...
less ...
Published in...
All
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service research : JSR
1
Journal of service theory and practice
1
Research
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
6
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
7
Loyalty management : from loyalty programs to omnichannel customer experiences
Ziliani, Cristina
;
Ieva, Marco
-
2020
Persistent link: https://www.econbiz.de/10013180746
Saved in:
8
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
9
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
10
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->