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~person:"Islam, Jamid Ul"
~person:"Rahman, Zillur"
~type_genre:"Article in journal"
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Beziehungsmarketing
6
Brand loyalty
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Markentreue
6
Relationship marketing
6
Brand image
3
Internet marketing
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Markenimage
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Online-Marketing
3
Brand
2
Customer engagement
2
Customer integration
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Customer satisfaction
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Kundenintegration
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Kundenzufriedenheit
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Consumer brand engagement
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Islam, Jamid Ul
Rahman, Zillur
Dawes, John
9
Han, Heesup
8
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Rather, Raouf Ahmad
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Rubio Benito, Natalia
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Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruwer, Johan
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Fang, Shih Chieh
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Fernandes, Teresa
3
Fetscherin, Marc
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Foxall, Gordon R.
3
Guzman, Francisco
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Labrecque, Lauren I.
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Loureiro, Sandra Maria Correia
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Meyer-Waarden, Lars
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Nandy, Subarna
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Ramakrishnan, Ruchika
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Rita, Paulo
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Sohail, M. Sadiq
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Solem, Birgit Andrine Apenes
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Sondhi, Neena
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Sparks, Beverley
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Tran, Trang
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Tsai, Shu-pei
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Wooldridge, Barbara Ross
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Abratt, Russell
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Journal of retailing and consumer services
1
Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
6
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1
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
2
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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