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~person:"Islam, Jamid Ul"
~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Internet marketing
Konsumentenverhalten
Customer integration
12
Kundenintegration
12
Consumer behaviour
11
Relationship marketing
11
Brand management
8
Markenführung
8
Customer satisfaction
6
Kundenzufriedenheit
6
Customer engagement
5
Dienstleistungsqualität
5
Service quality
5
Online-Marketing
4
Social Web
4
Social web
4
Brand loyalty
3
Customer brand engagement
3
Markentreue
3
Tourism
3
customer engagement
3
Confidence
2
Coronavirus
2
Customer experience
2
Tourism industry
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
Tourismuswirtschaft
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
co-creation
2
customer experience
2
Age
1
Age group
1
Altersgruppe
1
Behavioral intention
1
Betriebliche Wertschöpfung
1
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English
11
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Islam, Jamid Ul
Rather, Raouf Ahmad
Hollebeek, Linda D.
26
Brodie, Roderick J.
12
Conduit, Jodie
11
Piller, Frank T.
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Kumar, V.
9
Malthouse, Edward C.
9
Büttgen, Marion
8
Hippel, Eric von
8
Jaakkola, Elina
8
Füller, Johann
7
Hajli, Nick
7
Harrigan, Paul
7
Herstatt, Cornelius
7
Rahman, Zillur
7
Schreier, Martin
7
Busser, James A.
6
Calder, Bobby J.
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Loureiro, Sandra Maria Correia
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Edvardsson, Bo
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Ihl, Christoph
5
Itani, Omar S.
5
Kamboj, Shampy
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
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All
Journal of retailing and consumer services
3
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
The service industries journal
1
Tourism review
1
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ECONIS (ZBW)
11
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
4
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
5
Examining consumer experience in using m-banking apps : a study of its antecedents and outcomes
Shahid, Shadma
;
Islam, Jamid Ul
;
Malik, Shehla
;
Hasan, Uzma
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169561
Saved in:
6
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
7
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
8
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
9
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
10
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
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