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~person:"Japutra, Arnold"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Dienstleistungsqualität
Markenartikel
Beziehungsmarketing
16
Relationship marketing
16
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Brand
8
Customer satisfaction
6
Kundenzufriedenheit
6
Service quality
5
Einzelhandel
3
Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Brand attachment
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Brand loyalty
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Customer experience
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Customer loyalty
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E-commerce
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Electronic Commerce
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Indonesia
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Indonesien
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Online retailing
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Online-Handel
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Satisfaction
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brand equity
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brand loyalty
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ideal self-congruence
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Japutra, Arnold
Bruhn, Manfred
24
Han, Heesup
23
Prentice, Catherine
21
Mattila, Anna S.
18
Loureiro, Sandra Maria Correia
15
Klaus, Philipp
14
Fetscherin, Marc
13
Gil Saura, Irene
13
Hollebeek, Linda D.
13
Gong, Taeshik
12
McColl-Kennedy, Janet R.
12
Sreejesh, S.
12
Balaji, M. S.
11
Fournier, Susan
11
Gustafsson, Anders
11
Johnson, Lester W.
11
Usman, Osly
11
Huber, Frank
10
Hyun, Sunghyup Sean
10
Khan, Imran
10
Qu, Hailin
10
Quach, Sara
10
Rahman, Zillur
10
Sarkar, Abhigyan
10
Bang, Nguyen
9
Hammerschmidt, Maik
9
King, Ceridwyn
9
Prybutok, Victor R.
9
Rather, Raouf Ahmad
9
Wong, IpKin Anthony
9
Bilgihan, Anil
8
Dawes, John
8
Edvardsson, Bo
8
Guzman, Francisco
8
Izogo, Ernest Emeka
8
Kumar, Vikas
8
Park, Jungkun
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Patterson, Paul G.
8
Ringle, Christian M.
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Journal of retailing and consumer services
3
Journal of strategic marketing
3
International journal of market research
2
Journal of business research : JBR
2
Asia-Pacific journal of business administration
1
Journal of marketing for higher education
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The marketing review
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ECONIS (ZBW)
13
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1
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
2
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
3
The role of interactivity on customer engagement in mobile e-commerce applications
Utami, Ami Fitri
;
Irwan Adi Ekaputra
;
Japutra, Arnold
; …
- In:
International journal of market research
64
(
2022
)
2
,
pp. 269-291
Persistent link: https://www.econbiz.de/10012872815
Saved in:
4
Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold
;
Utami, Ami Fitri
;
Molinillo, Sebastian
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
Saved in:
5
The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian
;
Navarro García, Antonio
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
Saved in:
6
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
7
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
Saved in:
8
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
9
Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold
;
Molinillo, Sebastian
;
Wang, Shasha
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
Saved in:
10
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
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