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~person:"Keränen, Joona"
~person:"Petersen, J. Andrew"
~person:"Rajagopal"
~person:"Ritala, Paavo"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
25
Kundenwert
25
Beziehungsmarketing
12
Relationship marketing
12
Betriebliche Wertschöpfung
10
Value creation
10
B-to-B-Marketing
8
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8
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7
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Keränen, Joona
Petersen, J. Andrew
Rajagopal
Ritala, Paavo
Kumar, V.
26
Ko, Eunju
13
Eggert, Andreas
11
Kim, Kyung Hoon
11
Kleinaltenkamp, Michael
10
Verhoef, Peter C.
10
Frow, Pennie
9
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9
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9
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8
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8
Venkatesan, Rajkumar
8
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8
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7
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7
Saarijärvi, Hannu
7
Bradlow, Eric T.
6
Edvardsson, Bo
6
McColl-Kennedy, Janet R.
6
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6
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6
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5
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Le Nguyen Hau
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Leone, Robert P.
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of marketing
2
Economic issues
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business competition and growth : IJBCG
1
International journal of innovation management
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of services and operations management
1
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Management decision : MD
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Technovation : an international journal of technical innovation and entrepreneurship
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ECONIS (ZBW)
25
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1
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
Saved in:
2
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
3
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
6
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
7
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
8
Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers
Järvi, Henna
;
Keränen, Joona
;
Ritala, Paavo
;
Vilko, Jyri
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012152098
Saved in:
9
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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