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~person:"Khan, Imran"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
95
Konsumentenverhalten
95
Deutschland
34
Germany
34
Brand management
30
Markenführung
30
Relationship marketing
29
Luxury goods
22
Luxusgüter
22
Brand image
21
Markenimage
21
Brand
17
Markenartikel
17
Customer satisfaction
16
Kundenzufriedenheit
16
Marketing
13
Electronic Commerce
9
Marketing management
9
Marketingmanagement
9
Internet marketing
8
Online-Marketing
8
Verbraucherverhalten
8
Brand experience
7
Brand loyalty
7
E-commerce
7
Online retailing
7
Online-Handel
7
Social Web
7
Social web
7
Automotive industry
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Dienstleistungsqualität
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Empirical method
6
Empirische Methode
6
Internet
6
Kfz-Industrie
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Market research
6
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6
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English
18
German
11
Author
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Khan, Imran
Wiedmann, Klaus-Peter
Han, Heesup
49
Homburg, Christian
37
Mattila, Anna S.
34
Hollebeek, Linda D.
31
Verhoef, Peter C.
28
Kumar, V.
27
Gil Saura, Irene
25
Huber, Frank
25
Prentice, Catherine
25
Loureiro, Sandra Maria Correia
24
Bruhn, Manfred
22
Mittal, Vikas
21
Bang, Nguyen
20
Klaus, Philipp
20
Stauss, Bernd
20
Evanschitzky, Heiner
19
Hyun, Sunghyup Sean
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Bauer, Hans H.
18
Usman, Osly
18
Grewal, Dhruv
17
Kim, Wansoo
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Aksoy, Lerzan
16
Blut, Markus
16
Gustafsson, Anders
16
Quach, Sara
16
So, Kevin Kam Fung
16
Swoboda, Bernhard
16
Wieseke, Jan
16
Balaji, M. S.
15
Bilgihan, Anil
15
Foscht, Thomas
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Sesé, F. Javier
15
Stock-Homburg, Ruth
15
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Journal of retailing and consumer services
5
Schriftenreihe Marketing, Management
5
International journal of hospitality management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
The journal of brand management : an international journal
2
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of business excellence
1
International journal of retail & distribution management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing-Management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
5
Corporate social responsibility and customer-citizenship behaviors : the role of customer-company identification
Fatma, Mobin
;
Khan, Imran
;
Kumar, Vikas
;
Shrivastava, …
- In:
European business review
34
(
2022
)
6
,
pp. 858-875
Persistent link: https://www.econbiz.de/10013412460
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
8
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
9
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
10
The effect of CSR on consumer behavioral responses after service failure and recovery
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
European business review : EBR ; the official journal …
28
(
2016
)
5
,
pp. 583-599
Persistent link: https://www.econbiz.de/10011588576
Saved in:
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