//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krishna, Aradhna"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Konsumentenverhalten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Pricing strategy
Konsumentenverhalten
50
Perception
14
Wahrnehmung
14
Cognition
5
Kognition
5
Marketing management
5
Marketingmanagement
5
Psychology of advertising
5
Werbepsychologie
5
Advertising effects
4
Food
4
Lebensmittel
4
Market research
4
Marktforschung
4
Werbewirkung
4
Advertising
3
Brand management
3
Experiment
3
Markenführung
3
Preismanagement
3
Product design
3
Product labelling
3
Produktgestaltung
3
Sensory marketing
3
Simulation
3
Theorie
3
Theory
3
USA
3
United States
3
Warenkennzeichnung
3
Werbung
3
Alcohol
2
Alcohol consumption
2
Alkoholkonsum
2
Altruism
2
Altruismus
2
Backwaren
2
Bakery product
2
more ...
less ...
Online availability
All
Free
18
Undetermined
10
Type of publication
All
Article
29
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
49
German
1
Author
All
Krishna, Aradhna
Han, Heesup
115
Belk, Russell W.
107
Mattila, Anna S.
95
Grunert, Klaus G.
92
Lusk, Jayson L.
82
Phau, Ian
80
Huber, Frank
79
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Paul, Justin
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
51
Walsh, Gianfranco
51
Rajagopal
50
Rock, Bram de
48
Hollebeek, Linda D.
47
Kim, Jungkeun
47
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of marketing research : JMR
4
Journal of retailing
2
Sensory marketing : research on the sensuality of products
2
Faculty & research / Insead : working paper series
1
Handbook of pricing research in marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business anthropology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Legends in consumer behavior
1
Marketing letters : a journal of research in marketing
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
21
-
30
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
22
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
23
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
24
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
25
Does Red Bull give wings to vodka? : placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors
Cornil, Yann
;
Chandon, Pierre
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 456-465
Persistent link: https://www.econbiz.de/10011789700
Saved in:
26
Take it or leave it : how choosing versus rejecting alternatives affects information processing
Sokolova, Tatiana
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 614-635
Persistent link: https://www.econbiz.de/10011734571
Saved in:
27
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Saved in:
28
Wenn Marketing auf die Sinne zielt
Krishna, Aradhna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
Saved in:
29
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
30
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
First
Prev
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->