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~person:"Kumar, V."
~person:"Piller, Frank T."
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
26
Relationship marketing
26
Theorie
8
Theory
8
Consumer behaviour
5
Customer integration
5
Konsumentenverhalten
5
Kundenintegration
5
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5
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4
Customer value
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Kundenwert
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4
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German
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Kumar, V.
Piller, Frank T.
Bruhn, Manfred
59
Homburg, Christian
45
Stauss, Bernd
28
Helmke, Stefan
26
Hippner, Hajo
25
Töpfer, Armin
25
Wilde, Klaus D.
23
Uebel, Matthias
22
Georgi, Dominik
19
Meyer, Anton
19
Reichwald, Ralf
18
Herrmann, Andreas
17
Krafft, Manfred
17
Hadwich, Karsten
16
Ahlert, Dieter
15
Günter, Bernd
15
Bauer, Hans H.
14
Kleinaltenkamp, Michael
14
Link, Jörg
14
Huber, Frank
13
Keuper, Frank
13
Meffert, Heribert
13
Stock-Homburg, Ruth
13
Diller, Hermann
12
Ratten, Vanessa
12
Belz, Christian
11
Dangelmaier, Wilhelm
11
Helm, Sabrina
11
Hinterhuber, Hans H.
11
Matzler, Kurt
11
Pepels, Werner
11
Fournier, Susan
10
Hennig-Thurau, Thorsten
10
Reinartz, Werner J.
10
Silberer, Günter
10
Büttgen, Marion
9
Tomczak, Torsten
9
Albers, Sönke
8
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Handbook of research on customer equity in marketing
2
21st century management ; 1
1
Customer engagement marketing
1
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
1
E-Business: Konfiguration und Koordination von Wertschöpfungsketten ; T. 2
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Electronic Services
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Legends in marketing
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing mix decisions : new perspectives and practices
1
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
1
Strategisches Wertschöpfungsmanagement in dynamischer Umwelt : Festschrift für Erich Zahn
1
Tourismus - Herausforderung - Zukunft
1
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
1
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ECONIS (ZBW)
26
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1
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
2
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
3
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
4
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
5
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
6
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
7
Customer lifetime value management : strategies to measure and maximize customer profitability
Kumar, V.
;
Rajan, Bharath
- In:
Handbook of marketing strategy
,
(pp. 107-134)
.
2012
Persistent link: https://www.econbiz.de/10009530867
Saved in:
8
Kundenintegration im Innovationsprozess als Schlüssel zur Kundenzufriedenheit
Piller, Frank T.
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 395-424)
.
2012
Persistent link: https://www.econbiz.de/10009316690
Saved in:
9
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
10
Customer
relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
1
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