//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kunkel, Thilo"
~subject:"Athletes"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sports"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Athletes
Consumer behaviour
21
Konsumentenverhalten
21
Sportmarketing
21
Sports marketing
21
Brand management
19
Markenführung
19
Professional sports
14
Profisport
14
Beziehungsmarketing
10
Football
10
Fußball
10
Relationship marketing
10
Brand image
9
Markenimage
9
Sport
9
Sport organization
9
Sportler
9
Sportorganisation
9
Sports
9
Social Web
7
Social web
7
social media
6
Brand
5
Markenartikel
5
Internet marketing
4
Online-Marketing
4
brand architecture
4
Arbeitsgruppe
3
Australia
3
Australien
3
Sport policy
3
Sportpolitik
3
Team
3
brand associations
3
brand relationship
3
Athlete branding
2
Management
2
Personality psychology
2
Persönlichkeitspsychologie
2
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Kunkel, Thilo
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Feess, Eberhard
13
Ko, Yong Jae
13
Arcidiacono, Peter
12
Kinsler, Josh
12
Torgler, Benno
12
Mühlheußer, Gerd
11
Ransom, Tyler
11
Brandes, Leif
10
Dietl, Helmut
10
Sotiriadou, Popi
10
De Bosscher, Veerle
9
Depken, Craig A.
9
Franck, Egon
9
Hill, James Richard
9
Lee, Joon Sung
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
9
Krautmann, Anthony Charles
8
Lang, Markus
8
Sommers, Paul M.
8
Breuer, Christoph
7
Nüesch, Stephan
7
Cohen, Alma
6
Cunningham, George B.
6
Dilger, Alexander
6
Eggers, Austin F.
6
Fink, Janet S.
6
Johnson, Candon
6
Kiefer, Stephanie
6
Landais, Camille
6
Levy, Nadav
6
Maguire, Joseph A.
6
Pitts, Joshua D.
6
Principe, Francesco
6
more ...
less ...
Published in...
All
European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
3
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
4
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
5
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
6
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
7
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->