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~person:"Kunkel, Thilo"
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Athletes
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Kunkel, Thilo
Frick, Bernd
25
Groothuis, Peter Andrew
20
Berri, David J.
16
Humphreys, Brad R.
16
Simmons, Robert
15
Ko, Yong Jae
14
Feess, Eberhard
13
Arcidiacono, Peter
12
Kinsler, Josh
12
Torgler, Benno
12
De Bosscher, Veerle
11
Mühlheußer, Gerd
11
Ransom, Tyler
11
Sotiriadou, Popi
11
Brandes, Leif
10
Dietl, Helmut
10
Depken, Craig A.
9
Franck, Egon
9
Hill, James Richard
9
Lee, Joon Sung
9
Schmidt, Sascha Leonard
9
Wicker, Pamela
9
Krautmann, Anthony Charles
8
Lang, Markus
8
Sommers, Paul M.
8
Breuer, Christoph
7
Cunningham, George B.
7
Fink, Janet S.
7
Kiefer, Stephanie
7
Nüesch, Stephan
7
Cohen, Alma
6
Dilger, Alexander
6
Eggers, Austin F.
6
Johnson, Candon
6
Landais, Camille
6
Levy, Nadav
6
Maguire, Joseph A.
6
Pitts, Joshua D.
6
Principe, Francesco
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European Sport management quarterly : ESMQ
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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All
ECONIS (ZBW)
9
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1
Becoming more than an
athlete
: developing an
athlete
's personal brand using strategic philanthropy
Kunkel, Thilo
;
Doyle, Jason
;
Na, Sangwon
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 358-378
Persistent link: https://www.econbiz.de/10013271113
Saved in:
2
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
3
Superboosting the
athlete
social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
4
The influence of personal branding and institutional factors on the name, image, and likeness value of collegiate athletes' social media posts
Cocco, Adam R.
;
Kunkel, Thilo
;
Baker, Bradley J.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 359-370
Persistent link: https://www.econbiz.de/10014340593
Saved in:
5
Athlete
interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
6
Athlete
branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
7
Exploring
athlete
brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
8
The rise of an
athlete
brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The influence of advertising appeals on consumer perceptions of
athlete
endorser brand image
Kunkel, Thilo
;
Walker, Matthew
;
Hodge, Courtney M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
3
,
pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
Saved in:
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