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~person:"Mattila, Anna S."
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Word of mouth"
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Viral marketing
8
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Consumer behaviour
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Konsumentenverhalten
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Online retailing
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Online-Handel
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Online-Marketing
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Customer satisfaction
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online reviews
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word-of-mouth
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Mattila, Anna S.
Law, Chun Hung Roberts
17
Berger, Jonah
14
Filieri, Raffaele
14
Loureiro, Sandra Maria Correia
13
East, Robert
11
Balaji, M. S.
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Bilgihan, Anil
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Dwivedi, Yogesh Kumar
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Ranaweera, Chatura
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Karjaluoto, Heikki
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Romaniuk, Jenni
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Tan, Yong
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Ye, Qiang
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Akram, Umair
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Liu, Yong
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Moro, Sérgio
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Okumus, Fevzi
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Fan, Weiguo
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Flavián Blanco, Carlos
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
International journal of hospitality management
1
Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of service research : JSR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods
Yang, Wan
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011632984
Saved in:
3
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
4
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
5
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
6
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
7
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
8
The role of tie strength on consumer dissatisfaction responses
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 399-404
Persistent link: https://www.econbiz.de/10009503304
Saved in:
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