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~person:"Melewar, T. C."
~subject:"Corporate culture"
~subject:"Marketing management"
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Search: subject_exact:"Betriebliche Informationspolitik"
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Corporate culture
Marketing management
Public relations
24
Öffentlichkeitsarbeit
24
Corporate reputation
22
Firmenimage
22
Unternehmenskultur
13
Communication
6
Reputation
6
Corporate identity
5
Kommunikation
5
Corporate image
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Image
3
Konsumentenverhalten
3
Markenführung
3
Marketing
3
Social Web
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Social web
3
corporate communication
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Firm performance
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Internal communication
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Interne Kommunikation
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Loyalty
2
Markenarchitektur
2
Markenimage
2
Marketingmanagement
2
Relationship marketing
2
Stakeholder
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Strategic management
2
Strategisches Management
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14
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Melewar, T. C.
Bruhn, Manfred
40
Balmer, John M. T.
13
Esch, Franz-Rudolf
13
Clawson, James G.
10
Langner, Tobias
10
Podnar, Klement
7
Kitchen, Philip J.
6
Pfeffermann, Nicole
6
Bühler, Heike
5
Balmer, John M.T.
4
Dürig, Uta-Micaela
4
Foroudi, Pantea
4
Heller, Michael
4
Johansen, Trine Susanne
4
Koschnick, Wolfgang J.
4
Lies, Jan
4
Niederhäuser, Markus
4
Pakura, Stefanie
4
Rosenberger, Nicole
4
Rudeloff, Christian
4
Andersen, Sophie Esmann
3
Berbegal-Mirabent, Jasmina
3
Boenigk, Michael
3
Carney, William Wray
3
Cheney, George
3
Christensen, Lars Thøger
3
Goodman, Michael B.
3
Hohn, Stefanie
3
Lin, Yi Hsin
3
Meng, Juan
3
Morsing, Mette
3
Nielsen, Anne Ellerup
3
Papasolomou, Ioanna
3
Sriramesh, Krishnamurthy
3
Weaver, C. Kay
3
Wiedmann, Klaus-Peter
3
Adeola, Ogechi
2
Ahlers, Grit Mareike
2
Alegre, Inés
2
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Journal of marketing communications
3
Journal of business research : JBR
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International studies of management and organization
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
14
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14
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
4
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
5
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
6
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
7
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
8
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
9
The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
Saved in:
10
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
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