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~person:"Morgan, Todd"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Customer integration
9
Kundenintegration
9
Relationship marketing
8
Innovation
6
Innovation management
6
Innovationsmanagement
6
Customer participation
5
New product development
5
Produktentwicklung
5
Open innovation
3
Viral marketing
3
Virales Marketing
3
Co-creation
2
Customer value
2
Kundenwert
2
Absorptive capacity
1
Betriebsgröße
1
Business services
1
Competitive intensity
1
Consumer behaviour
1
Customer engagement
1
Customer needs
1
Customer satisfaction
1
Dienstleistung
1
Dienstleistungssektor
1
Entrepreneurial orientation
1
Entrepreneurship
1
Entrepreneurship approach
1
Erfolgsfaktor
1
Event study
1
Firm age
1
Firm performance
1
Firm size
1
Industrie
1
Innovation reputation
1
Innovativeness
1
KMU
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
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6
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Article
7
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1
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Aufsatz in Zeitschrift
Article in journal
8
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
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English
8
Author
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Morgan, Todd
Verhoef, Peter C.
Hollebeek, Linda D.
21
Brodie, Roderick J.
10
Conduit, Jodie
7
Hajli, Nick
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Jaakkola, Elina
6
Malthouse, Edward C.
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Gligor, David
5
Itani, Omar S.
5
Johnson, Lester W.
5
Khan, Imran
5
Kumar, V.
5
Le Nguyen Hau
5
Loureiro, Sandra Maria Correia
5
Plewa, Carolin
5
Prentice, Catherine
5
Ahn, Jiseon
4
Behnam, Mohsen
4
Bowden, Jana
4
Clark, Moira K.
4
Cossío-Silva, Francisco-José
4
Gupta, Ashish
4
Han, Heesup
4
Ind, Nicholas
4
Kamboj, Shampy
4
Leckie, Civilai
4
Perdue, Richard R.
4
Pervan, Simon J.
4
Plangger, Kirk
4
Rahman, Mohammad M.
4
Revilla Camacho, Maria Angeles
4
Roy, Sanjit
4
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Journal of business research : JBR
2
Journal of service research : JSR
2
Industry and innovation
1
International entrepreneurship and management journal
1
Journal of the Academy of Marketing Science
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Source
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ECONIS (ZBW)
8
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1
Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd
;
Anokhin, Sergey
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303799
Saved in:
2
New service development by manufacturing firms : effects of customer participation under environmental contingencies
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Journal of business research : JBR
104
(
2019
),
pp. 497-505
Persistent link: https://www.econbiz.de/10012105180
Saved in:
3
The role of customer participation in building new product development speed capabilities in turbulent environments
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Song, Chanho
; …
- In:
International entrepreneurship and management journal
15
(
2019
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10012226488
Saved in:
4
Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development
Morgan, Todd
;
Anokhin, Sergey Alexander
;
Wincent, Joakim
- In:
Industry and innovation
26
(
2019
)
9
,
pp. 1103-1120
Persistent link: https://www.econbiz.de/10012266245
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd
;
Obal, Michael W.
;
Anokhin, Sergey
- In:
Research policy : policy, management and economic …
47
(
2018
)
2
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
Saved in:
7
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
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