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~person:"Prentice, Catherine"
~person:"Svensson, Göran"
~person:"Wilde, Klaus D."
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
95
Relationship marketing
95
Customer satisfaction
39
Kundenzufriedenheit
39
Consumer behaviour
27
Konsumentenverhalten
27
Lieferantenmanagement
27
Supplier relationship management
27
Dienstleistungsqualität
24
Service quality
24
Confidence
17
Vertrauen
17
Gambling
14
Glücksspiel
14
B-to-B-Marketing
13
Business-to-business marketing
13
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Kundenmanagement
11
Theorie
11
Theory
11
commitment
10
satisfaction
10
Arbeitszufriedenheit
9
Job satisfaction
9
Marketing management
9
Marketingmanagement
9
trust
9
Customer engagement
8
Brand management
7
Data Mining
7
Markenführung
7
coordination
7
Brand image
6
Business process management
6
Customer integration
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Customer loyalty
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9
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English
65
German
32
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Prentice, Catherine
Svensson, Göran
Wilde, Klaus D.
Bruhn, Manfred
124
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Smith, Alan D.
33
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Neslin, Scott A.
31
Schüller, Anne M.
31
Reinartz, Werner J.
30
Sheth, Jagdish N.
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
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Journal of retailing and consumer services
11
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
8
International journal of procurement management
6
The journal of business & industrial marketing
6
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
International journal of hospitality management
4
Journal of business research : JBR
4
Journal of business-to-business marketing
4
International journal of business excellence
3
Services marketing quarterly
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
International journal of business excellence : IJBEX
2
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
Marketing intelligence & planning
2
Absatzwirtschaft
1
African journal of economic and management studies : AJEMS
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
European business review
1
Interaktionen im Dienstleistungsbereich
1
International journal of business governance and ethics : IJBGE
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics economics and globalisation
1
Journal of contemporary marketing science
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
South African journal of economic and management sciences
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
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ECONIS (ZBW)
96
USB Cologne (EcoSocSci)
2
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1
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Salespeople's sales performance skills in B2B of services firms : a cross-industrial study
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
European business review
36
(
2024
)
2
,
pp. 201-224
Persistent link: https://www.econbiz.de/10014513321
Saved in:
5
The antecedents and outcomes of micro-enterprise business banking customers' relationship satisfaction
Van der Merwe, Michelle Caroline
;
Mostert, Pierre
; …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10014514694
Saved in:
6
Framing antecedents of salesperson performance in B2B : model and findings
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Otero-Neira, Carmen
- In:
International journal of procurement management
19
(
2024
)
3
,
pp. 413-443
Persistent link: https://www.econbiz.de/10015064891
Saved in:
7
The sequential logic of quality constructs in sales business relationships : model and findings
Ferro-Soto, Carlos
;
Padín, Carmen
;
Svensson, Göran
; …
- In:
International journal of procurement management
19
(
2024
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10015064916
Saved in:
8
The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships
Ferro-Soto, Carlos
;
Padin, Carmen
;
Svensson, Göran
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 235-251
Persistent link: https://www.econbiz.de/10013539060
Saved in:
9
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
10
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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