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~person:"Romaniuk, Jenni"
~person:"Varan, Duane"
~subject:"Advertising"
~subject:"Fernsehwerbung"
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Advertising
Fernsehwerbung
Advertising effects
31
Werbewirkung
31
Television advertising
13
Werbung
11
Consumer behaviour
10
Internet marketing
10
Konsumentenverhalten
10
Online-Marketing
10
Brand management
9
Markenführung
9
Brand image
5
Fernsehen
5
Fernsehprogramm
5
Markenimage
5
Television
5
Television programme
5
Experiment
4
Media usage
4
Mediennutzung
4
USA
4
United States
4
Brand
3
Markenartikel
3
Biometrics
2
Biometrie
2
Measurement
2
Media mix
2
Mediamix-Strategie
2
Messung
2
Perception
2
Sales promotion
2
Verkaufsförderung
2
Wahrnehmung
2
advertising effectiveness
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Advertising media
1
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20
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Romaniuk, Jenni
Varan, Duane
Pelsmacker, Patrick de
26
Gierl, Heribert
19
Eisend, Martin
18
Wilbur, Kenneth C.
18
Septianto, Felix
17
Rosengren, Sara
16
Bellman, Steven
15
Diehl, Sandra
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Dens, Nathalie
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Terlutter, Ralf
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Chan, Kara
12
Sahni, Navdeep S.
11
Torres, Ivonne M.
11
Bakir, Aysen
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Malik, Garima
10
Mueller, Barbara
10
Rozendaal, Esther
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Esch, Franz-Rudolf
9
Ford, John B.
9
Ghose, Anindya
9
Huber, Frank
9
Jerath, Kinshuk
9
Kennedy, Rachel
9
Okazaki, Shintaro
9
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Journal of advertising research
5
Journal of marketing communications
5
European journal of marketing : EJM
2
Australasian marketing journal
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
20
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
3
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
6
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
9
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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