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~person:"Schumann, Jan Hendrik"
~person:"Stormer, Henrik"
~subject:"Bremen"
~subject:"Relationship marketing"
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Bremen
Relationship marketing
Electronic Commerce
28
E-commerce
24
Beziehungsmarketing
15
Supply Chain Management
13
Betriebliche Wertschöpfung
11
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11
Online-Handel
11
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6
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Online-Marketing
6
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free
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Fuzzy sets
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Fuzzy-Set-Theorie
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9
German
6
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Schumann, Jan Hendrik
Stormer, Henrik
Piller, Frank T.
12
Wirtz, Bernd W.
10
Ratten, Vanessa
8
Thaichon, Park
8
Hudetz, Kai
7
Leimstoll, Uwe
7
Quach, Sara
7
Chaffey, Dave
6
Smith, Alan D.
6
Theobald, Elke
6
Bauer, Hans H.
5
Civelek, Mustafa Emre
5
Karjaluoto, Heikki
5
Khosrowpour, Mehdi
5
Kumar, Vikas
5
Meier, Andreas
5
Muther, Andreas
5
Park, Jungkun
5
Straker, Karla
5
Usman, Osly
5
Weaven, Scott
5
Wrigley, Cara
5
Zhao, Jing
5
Alioski, Adrian
4
Bang, Nguyen
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
4
Carlson, Jamie
4
Chung, Namho
4
Filieri, Raffaele
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Gao, Fei
4
Heinemann, Gerrit
4
Hjort, Klas
4
Hübner, Alexander
4
Konuş, Umut
4
Lee, Su-fang
4
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Arbeitsbericht ... des Competence Center E-Business Basel
2
Arbeitsberichte der Hochschule für Wirtschaft FHNW
2
SpringerLink / Bücher
2
E-marketing ; Vol. 1
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of retailing
1
Journal of strategic marketing
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ECONIS (ZBW)
15
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1
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1
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
2
Three essays on digital and non-digital transformations in business-to-business markets
Bongers, Franziska M.
-
2020
Persistent link: https://www.econbiz.de/10012608406
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Three essays on success factors of digital and non-digital services
Hüttel, Björn Armin
-
2017
Persistent link: https://www.econbiz.de/10011809790
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
7
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
8
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
9
eBusiness & eCommerce : Management der digitalen Wertschöpfungskette
Meier, Andreas
;
Stormer, Henrik
-
2012
-
3. Aufl.
Persistent link: https://www.econbiz.de/10009621331
Saved in:
10
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 252-270)
.
2012
Persistent link: https://www.econbiz.de/10009703875
Saved in:
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