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~person:"Tanford, Sarah"
~person:"Tomczak, Torsten"
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Search: subject_exact:"Kundenbindungsinstrument"
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Beziehungsmarketing
14
Kundenbindungsprogramm
14
Loyalty program
14
Relationship marketing
14
Consumer behaviour
8
Konsumentenverhalten
8
Hotel industry
6
Hotellerie
6
loyalty
6
Customer satisfaction
5
Kundenzufriedenheit
5
Switching behaviour
4
Wechselverhalten
4
commitment
4
reward programs
4
Gerechtigkeit
3
Justice
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Perception
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Wahrnehmung
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Austria
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Brand management
2
Customer retention
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Deutschland
2
Einzelhandel
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Experiment
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Gambling
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Germany
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Glücksspiel
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Kundenbindung
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Markenführung
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Rawls's theory of justice
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Rawls-Gerechtigkeitstheorie
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Retail trade
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Schweiz
2
Switzerland
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USA
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United States
2
segmentation
2
switching costs
2
Österreich
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Tanford, Sarah
Tomczak, Torsten
Bijmolt, Tammo H. A.
13
Rubinfeld, Daniel L.
11
Zolfaghari, Saeed
9
Verhoef, Peter C.
8
Bazargan, Amirhossein
7
Dorotic, Matilda
7
Mattila, Anna S.
7
Breugelmans, Els
6
Chun, So Yeon
6
Karray, Salma
6
Meyer-Waarden, Lars
6
Papenhoff, Heike
6
Polinsky, Alan Mitchell
6
Steinhoff, Lena
6
Stourm, Valeria
6
Caminal, Ramón
5
Fang, Zheng
5
Hoffmann, Anke
5
Huber, Frank
5
Krafft, Manfred
5
Luo, Xueming
5
Nevo, Aviv
5
Park, Young-Hoon
5
Polinsky, A. Mitchell
5
Prein, Jan
5
Raab, Carola
5
Wansink, Brian
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Banik, Shanta
4
Bhardwaj, Renu
4
Bradlow, Eric T.
4
Chan, Haksin
4
Drèze, Xavier
4
Fong, Nathan M.
4
Ha, Young
4
Hoynes, Hilary W.
4
Hwang, Yoo Hee
4
Ieva, Marco
4
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Journal of hospitality marketing & management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of hospitality management
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handelsforschung
1
International journal of contemporary hospitality management
1
Thexis / Fachbericht für Marketing
1
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ECONIS (ZBW)
14
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1
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
2
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
3
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
4
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
5
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
6
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
7
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
8
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
9
The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah
- In:
International journal of hospitality management
34
(
2013
),
pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
Saved in:
10
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
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