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~person:"Tanford, Sarah"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Vertrauen
Consumer behaviour
26
Konsumentenverhalten
26
Relationship marketing
13
Hotel industry
8
Hotellerie
8
Kundenbindungsprogramm
8
Loyalty program
8
Customer satisfaction
7
Kundenzufriedenheit
7
USA
6
United States
6
loyalty
5
Perception
4
Wahrnehmung
4
commitment
4
Brand management
3
Bundling strategy
3
Dienstleistungsqualität
3
Experiment
3
Holiday behaviour
3
Leistungsbündel
3
Loyalty
3
Markenführung
3
Online retailing
3
Online-Handel
3
Preismanagement
3
Pricing strategy
3
Reisevermittler
3
Service quality
3
Switching behaviour
3
Travel agency
3
Urlaubsverhalten
3
Viral marketing
3
Virales Marketing
3
Wechselverhalten
3
reward programs
3
social influence
3
Brand image
2
Brand loyalty
2
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13
Aufsatz in Zeitschrift
13
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English
13
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Tanford, Sarah
Han, Heesup
44
Hollebeek, Linda D.
33
Mattila, Anna S.
31
Loureiro, Sandra Maria Correia
24
Bang, Nguyen
20
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Verhoef, Peter C.
19
Ahn, Jiseon
17
So, Kevin Kam Fung
17
Balaji, M. S.
16
Grewal, Dhruv
16
Khan, Imran
16
Gil Saura, Irene
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Wong, IpKin Anthony
15
Das, Gopal
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Dwivedi, Yogesh Kumar
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sreejesh, S.
13
Walsh, Gianfranco
13
Gustafsson, Anders
12
Herrmann, Andreas
12
Huber, Frank
12
Johnson, Lester W.
12
Karjaluoto, Heikki
12
Keiningham, Timothy
12
Leckie, Civilai
12
Malthouse, Edward C.
12
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of hospitality management
3
Journal of hospitality marketing & management
3
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
13
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1
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
2
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
3
How we complain : the effect of personality on consumer complaint channels
Berry, Riley
;
Tanford, Sarah
;
Montgomery, Rhonda
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10011912154
Saved in:
4
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
5
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
6
Festival attributes and perceptions : a meta-analysis of relationships with satisfaction and loyalty
Tanford, Sarah
;
Jung, Shinyong
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 209-220
Persistent link: https://www.econbiz.de/10011708210
Saved in:
7
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
8
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
9
Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of hospitality management
46
(
2015
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
Saved in:
10
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
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