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~person:"Thaichon, Park"
~source:"econis"
~subject:"Betriebliche Wertschöpfung"
~subject:"Retail trade"
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Search: subject:"customer relationship management"
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Betriebliche Wertschöpfung
Retail trade
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Service quality
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Emotion
3
Markenimage
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
Customer engagement
2
Customer value
2
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English
8
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Thaichon, Park
Gil Saura, Irene
19
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Reichwald, Ralf
9
Berenguer Contrí, Gloria
8
Bijmolt, Tammo H. A.
8
Kumar, V.
8
Madhani, Pankaj M.
8
Piller, Frank T.
8
Bang, Nguyen
7
Heinonen, Kristina
7
Le Nguyen Hau
7
Lombart, Cindy
7
Busser, James A.
6
Chen, Jing
6
Frasquet Deltoro, Marta
6
Grönroos, Christian
6
Ieva, Marco
6
Karjaluoto, Heikki
6
McColl-Kennedy, Janet R.
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Reinartz, Werner J.
6
Rubio Benito, Natalia
6
Ruiz-Molina, María-Eugenia
6
Sheth, Jagdish N.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Vega Vázquez, Manuela
6
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Itani, Omar S.
5
Jaakkola, Elina
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
5
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
8
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
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