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~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~type_genre:"Accompanied by computer file"
~type_genre:"Book section"
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Beziehungsmarketing
Konsumentenverhalten
Customer integration
681
Kundenintegration
681
Innovation management
163
Innovationsmanagement
163
Relationship marketing
148
Social Web
141
Social web
141
Innovation
88
Betriebliche Wertschöpfung
77
Value creation
77
Produktentwicklung
63
New product development
62
Consumer behaviour
56
Deutschland
55
Germany
55
Internet marketing
46
Online-Marketing
46
Theorie
44
Theory
44
Brand management
36
Markenführung
36
Open innovation
34
Open Innovation
33
Dienstleistungsmanagement
28
Service management
28
USA
27
United States
27
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistung
23
Product design
23
Produktgestaltung
23
Services
23
E-commerce
22
Electronic Commerce
22
Knowledge management
22
Marketing management
22
Marketingmanagement
22
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Undetermined
40
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1
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Article
171
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1
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Accompanied by computer file
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Article in journal
1,262
Aufsatz in Zeitschrift
1,262
Aufsatz im Buch
171
Hochschulschrift
65
Thesis
44
Graue Literatur
35
Non-commercial literature
35
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
26
Arbeitspapier
19
Working Paper
19
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17
Fallstudie
17
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8
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8
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5
Ratgeber
5
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4
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4
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3
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3
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2
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2
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2
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1
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1
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1
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1
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1
Festschrift
1
Lehrbuch
1
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1
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1
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English
109
German
63
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Büttgen, Marion
4
Reichwald, Ralf
4
Beatty, Sharon E.
3
Bruhn, Manfred
3
Hollebeek, Linda D.
3
Kleinaltenkamp, Michael
3
Braun, Corina
2
Calder, Bobby J.
2
Franke, Nikolaus
2
Freiling, Jörg
2
Hippel, Eric von
2
Ihl, Christoph
2
Kumar, V.
2
Malthouse, Edward C.
2
Piller, Frank T.
2
Prandelli, Emanuela
2
Reckenfelderbäumer, Martin
2
Steinhoff, Fee
2
Sydow, Jörg
2
Tsiotsou, Rodoula H.
2
Verona, Gianmario
2
Vivek, Shiri D.
2
Walcher, Dominik
2
Windeler, Arnold
2
Abbatty, Oyindamola
1
Adeola, Ogechi
1
Ahmad, Abul Fazal Wazir
1
Aichner, Thomas
1
Akbar, Mohammad Muzahid
1
Akutsu, Satoshi
1
Alexander, Matthew
1
Alpert, Frank
1
Alves, Helena
1
Amritesh
1
Anderson, Alistair R.
1
Baker, Thomas L.
1
Ballantyne, David
1
Banks, John
1
Batt, Verena
1
Bayus, Barry L.
1
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Customer engagement : contemporary issues and challenges
14
Handbook of research on customer engagement
11
Kundenintegration : Forum Dienstleistungsmanagement
6
Customer engagement marketing
4
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
4
Strategic market creation : a new perspective on marketing and innovation management
4
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
The Routledge handbook of service research insights and ideas
3
Commodity Marketing : Strategies, Concepts, and Cases
2
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
2
Customer Relationship Management : the ultimate guide to efficient use of CRM
2
Customer-centric marketing strategies : tools for building organizational performance
2
Die wunderbare Wissensvermehrung : wie Open Innovation unsere Welt revolutioniert
2
Does marketing need reform? : fresh perspectives on the future
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
How to succeed in the digital age : strategies from 17 top managers
2
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
2
Kundenorientierung im Touristikmanagement
2
Marketing im gesellschaftlichen Dialog
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Software for people : fundamentals, trends and best practices
2
21st century management ; 2
1
A Research Agenda for Service Marketing
1
Advances in services marketing
1
Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Auswirkungen von Krisen auf Wirtschaft, Recht und Gesellschaft
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
1
Brand Content : die Marke als Medienereignis
1
Branding and sustainable competitive advantage : building virtual presence
1
Building corporate identity, image and reputation in the digital era
1
Business organizations and collaborative web : practices, strategies and patterns
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary issues in social media marketing
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Customer relations
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Gestaltung der Organisationsdynamik : Konfiguration und Evolution; Festschrift für Professor Dipl.-Kfm. Dr. Oskar Grün zum 65. Geburtstag
1
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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3
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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4
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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5
Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus
;
Yamoah, Fred A.
;
Haq, Irfan ul
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 403-423)
.
2023
Persistent link: https://www.econbiz.de/10014446150
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6
Crowdfunding nascent fashion brands
Buckingham, Christopher
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 117-132)
.
2023
Persistent link: https://www.econbiz.de/10013542138
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
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8
Customer-centered antecedents of a value co-creation ecosystem : integrating psychological, social, and cultural processes
Saxena, Sumit
;
Amritesh
- In:
Emerging ecosystem-centric business models for …
,
(pp. 22-52)
.
2022
Persistent link: https://www.econbiz.de/10012654892
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Customer perceptions of the banking system through customer relationship management in Pakistan
Rehman, Tansif ur
;
Bukhari, Syed Adeel Ali
;
Dastgir, Ghulam
- In:
Navigating the new normal of business with enhanced …
,
(pp. 145-168)
.
2022
Persistent link: https://www.econbiz.de/10013163130
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10
Customer participation and commodity marketing
Jacob, Frank
;
Aichner, Thomas
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 153-165)
.
2022
Persistent link: https://www.econbiz.de/10013272001
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