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~source:"econis"
~subject:"Information technology"
~subject:"Relationship marketing"
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Search: subject_exact:"Virtuelle Realität"
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Information technology
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Virtuelle Realität
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Virtual reality
2,294
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627
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397
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396
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380
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Ruyter, Ko de
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Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
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Asia Pacific journal of marketing and logistics
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Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
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Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
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Digital enterprise challenges : life-cycle approach to management and production ; IFIP TC5/WG5.2 & WG5.3 Eleventh International PROLAMAT Conference on Digital Enterprise, New Challenges, November 7 - 10, 2001, Budapest, Hungary
1
Dreams and dilemmas : economic friction and dispute resolution in the Asia-Pacific ; Seikei University 50th Anniversary International Conference
1
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E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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EuroMed journal of business
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Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
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Global sourcing of services : strategies, issues and challenges
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ECONIS (ZBW)
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
3
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
4
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo
;
Garry, Tony
;
Biggemann, Sergio
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
Saved in:
5
Quality improvement : understanding the adoption and diffusion of digital technologies related to surgical performance
Apell, Petra
;
Hidefjäll, Patrik
- In:
International journal of quality & reliability management
39
(
2022
)
6
,
pp. 1506-1529
Persistent link: https://www.econbiz.de/10013397833
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6
Metaverse : shifting the reality of services
Gleim, Mark
;
McCullough, Heath
;
Ferrell, Odies C.
; …
- In:
The journal of services marketing
38
(
2024
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10014473577
Saved in:
7
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
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8
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
9
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
10
Turning digital technology to immersive marketing strategy : a strategic perspective on flexibility, agility and adaptability for businesses
Kritcha Yawised
;
Darlin Apasrawirote
;
Maneerut Chatrangsan
- In:
Journal of entrepreneurship in emerging economies
16
(
2024
)
3
,
pp. 742-766
Persistent link: https://www.econbiz.de/10014525420
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