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~source:"econis"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Search: subject:"Wettbewerbsstrategie"
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Marketingmanagement
Wettbewerbsstrategie
580
Competitive strategy
524
Deutschland
207
Germany
206
Theorie
124
Theory
124
Strategisches Management
116
Internationaler Wettbewerb
86
International competition
80
Welt
77
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77
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73
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63
Multinationales Unternehmen
59
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57
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57
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54
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50
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47
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46
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43
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42
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39
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32
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30
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EU countries
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28
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26
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26
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26
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26
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26
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Book / Working Paper
23
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Collection of articles of several authors
Reprint
Article in journal
177
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177
Hochschulschrift
69
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65
Aufsatz im Buch
40
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40
Graue Literatur
29
Non-commercial literature
29
Bibliografie enthalten
27
Bibliography included
27
Sammelwerk
23
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17
Lehrbuch
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4
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2
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1
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1
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English
16
German
13
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Varadarajan, P. Rajan
3
Kleinaltenkamp, Michael
2
Link, Jörg
2
Plinke, Wulff
2
Tiedtke, Daniela
2
Yadav, Manjit S.
2
Aho, Seppo
1
Bamberger, Ingolf
1
Bartlett, Christopher A.
1
Berndt, Ralph
1
Bliemel, Friedhelm
1
Blythe, Jim
1
Bradley, Nigel
1
Brynjolfsson, Erik
1
Cadogan, John
1
Chadraba, Petr
1
Cotterill, Ronald W.
1
Day, George S.
1
Fahy, John
1
Foschiani, Stefan
1
Frazer, Charles F.
1
Greenley, Gordon E.
1
Hooley, Graham J.
1
Hult, G. Tomas M.
1
Jayachandran, Satish
1
Keller, Peter
1
Kleinschmidt, Christian
1
Martin, Albert
1
Mattmüller, Roland
1
Meyer, Paul W.
1
Meyer, Paul Werner
1
Quelch, John A.
1
Reibstein, David J.
1
Sheth, Jagdish N.
1
Springer, Reiner
1
Swoboda, Uwe C.
1
Tapscott, Don
1
Triebel, Florian
1
Urban, Glen L.
1
Varadarajan, Rajan
1
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DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
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Evolving and emerging issues in marketing strategy
2
Technischer Vertrieb
2
A Harvard business review book
1
Bochumer Schriften zur Unternehmens- und Industriegeschichte
1
Engineering online library
1
Grundlagen und Praxis der Betriebswirtschaft
1
Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration, Zürich
1
International tourism research and concepts
1
Kommunikation heute und morgen
1
Legends in strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing strategy processes and tools
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Jossey-Bass business & management series
1
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ECONIS (ZBW)
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1
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
2
Demarketing
Bradley, Nigel
(
ed.
);
Blythe, Jim
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010204535
Saved in:
3
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
4
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
5
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
6
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
7
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
8
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2008
Persistent link: https://www.econbiz.de/10003611103
Saved in:
9
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
10
Marketing efficiency in tourism : coping with volatile demand
Keller, Peter
(
contributor
);
Aho, Seppo
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339085
Saved in:
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