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~subject:"social media"
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Search: expert journal of marketing
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Subject
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AHP approach
social media
Consumer behaviour
74
Konsumentenverhalten
64
Delphi technique
56
Delphi-Methode
56
Relationship marketing
36
Beziehungsmarketing
34
Internet marketing
32
Online-Marketing
32
Social Web
31
Social web
31
Marketing
30
Marketing management
25
Marketingmanagement
25
Experten
22
Experts
22
Customer satisfaction
21
Lieferantenmanagement
21
Supplier relationship management
21
Innovation
20
Kundenzufriedenheit
19
Brand management
17
Internet
16
Tourism
16
Advertising
15
Markenführung
15
Service quality
15
Viral marketing
15
Virales Marketing
15
Dienstleistungsqualität
14
Supply chain
14
E-commerce
13
Fuzzy sets
13
Lieferkette
13
Electronic Commerce
12
Fuzzy-Set-Theorie
12
Online retailing
12
Online-Handel
12
Tourism marketing
12
Tourismusmarketing
12
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Free
6
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5
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Article
Book / Working Paper
1
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Article in journal
17
Aufsatz in Zeitschrift
17
Article
1
Language
All
English
18
Undetermined
2
Author
All
Hsu, Pi-fang
2
Konhäusner, Peter
2
Seidentopf, Robert
2
AVRAM, Bogdan
1
CANAS, Ricardo MARTINEZ
1
Ceren, Altuntaş Vural
1
Chen, Hsing Hung
1
Dennis, Alan
1
Deveci, Durmuş Ali
1
Donthu, Naveen
1
Felten, Josef
1
Gu, Bin
1
Guillory, Monica D.
1
Göçer, Aysu
1
HARO, Maria Angeles GARCIA
1
Hallikas, Jukka
1
Kar, Arpan Kumar
1
Kayakutlu, Gülgün
1
Khairul Anuar Mohammad Shah
1
Khalufi, Nasser
1
Kim, Antino
1
Koh, Lenny
1
Kuksov, Dmitri
1
Lan, Kuo-yu
1
Lee, Amy H. I.
1
Liao, Chenxi
1
Lin, Fang-lei
1
Lohtia, Ritu
1
Luo, Xueming
1
Moormann, Jürgen
1
Moravec, Patricia L.
1
Phang, Chee Wei
1
Posttchi, Key
1
Pynnönen, Mikko
1
Qaisar Iqbal
1
RUIZ, Maria Pilar MARTINEZ
1
Thrassou, Alkis
1
Tong, Yunhuan
1
Tsai, Cheng-Lun
1
Tsai, Chia-wen
1
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Published in...
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Expert Journal of Marketing
2
Expert journal of marketing
2
International journal of electronic business
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of management and decision making : IJMDM
1
International journal of management and network economics : IJMNE
1
International journal of services and standards
1
Journal of Risk and Financial Management
1
Journal of decision systems
1
Journal of management information systems : JMIS
1
Journal of risk and financial management : JRFM
1
Management information systems : mis quarterly
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
17
RePEc
2
EconStor
1
Showing
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20
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11
Drivers
of
and barriers against market orientation : a study
of
Turkish container ports
Göçer, Aysu
;
Ceren, Altuntaş Vural
;
Deveci, Durmuş Ali
- In:
Maritime economics & logistics : a quarterly scientific …
21
(
2019
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012101982
Saved in:
12
The usefulness
of
online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
13
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
14
The impact
of
new media on bank processes : a Delphi study
Posttchi, Key
;
Moormann, Jürgen
;
Felten, Josef
- In:
International journal of electronic business
12
(
2015
)
1
,
pp. 1-45
Persistent link: https://www.econbiz.de/10011458050
Saved in:
15
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10011505852
Saved in:
16
Selecting the optimal vendor
of
customer relationship management system for medical tourism industry using Delphi and AHP
Hsu, Pi-fang
;
Lan, Kuo-yu
;
Tsai, Chia-wen
- In:
International journal of enterprise information systems …
9
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009763915
Saved in:
17
Developing a decision model for brand naming using Delphi method and analytic hierarchy process
Hsu, Pi-fang
;
Lin, Fang-lei
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10009752334
Saved in:
18
An analytical framework for improving the strategical impact
of
customer collaboration in innovation
Kayakutlu, Gülgün
;
Koh, Lenny
- In:
International journal of management and network …
1
(
2008/09
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10003774807
Saved in:
19
Applying a customer value model in mobile communication business
Pynnönen, Mikko
;
Hallikas, Jukka
- In:
International journal of electronic business
6
(
2008
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003788775
Saved in:
20
An empirical study on liquidity-based measures for e-marketplace
Wu, Huei-Jin
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Tsai, …
- In:
International journal of services and standards
3
(
2007
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10003603793
Saved in:
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