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~subject:"Advertising"
~subject:"Comparison"
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Search: subject_exact:"Zeitungsanzeige"
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Advertising
Comparison
Print advertising
658
Printwerbung
658
Werbewirkung
202
Advertising effects
196
Werbung
191
Deutschland
137
Zeitung
114
Germany
109
Newspaper
106
USA
98
United States
94
Press publisher
84
Presseverlag
84
Consumer behaviour
79
Konsumentenverhalten
79
Theorie
72
Theory
72
Zeitungsanzeige
68
Internet marketing
65
Online-Marketing
65
Anzeige
59
Zeitschrift
54
Magazine
46
Bibliometrics
32
Bibliometrie
32
Preismanagement
31
Pricing strategy
31
Großbritannien
30
Zeitschriftenverlag
30
Estimation
29
Schätzung
29
Magazine publishing
28
United Kingdom
28
Vergleich
27
Frauen
24
Marktstruktur
24
Women
24
Market structure
23
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Article
127
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62
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117
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15
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15
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10
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10
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9
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9
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8
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English
174
German
15
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1
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Athey, Susan
4
Calvano, Emilio
4
Zotos, Yorgos
4
Angelucci, Charles
3
Chandra, Ambarish
3
Dewenter, Ralf
3
Gans, Joshua
3
Heimeshoff, Ulrich
3
Hoffmann, Stefan
3
Laroche, Michel
3
Reid, Leonard N.
3
Richard, Marie-Odile
3
Schwarz, Uta
3
Baccarella, Christian V.
2
Becker, Bettina
2
Beerli-Palacio, Asunción
2
Blum, Eleanor
2
Boutsouki, Christina
2
Cagé, Julia
2
Chauhan, Gajendra Singh
2
Dalamu, Taofeek
2
Das, Madhusmita
2
Dixon, Karen
2
Flath, David
2
Hatzithomas, Leonidas
2
Homburg, Heidrun
2
Hunt, James B.
2
Kaiser, Ulrich
2
Kalliny, Morris
2
King, Charles
2
King, Karen Whitehill
2
Martín-Santana, Josefa D.
2
McClure, Leslie Willard
2
Nelson, Jon P.
2
Nepomuceno, Marcelo Vinhal
2
Ostroff, Joshua
2
Poonia, Arun Kumar
2
Ross, Craig
2
Saffer, Henry
2
Scheiner, Christian Willi
2
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National Bureau of Economic Research
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International journal of advertising : the quarterly review of marketing communications
7
Journal of current issues and research in advertising : JCIRA
7
History of retailing and consumption
6
Journal of marketing communications
6
Journal of international consumer marketing
5
Services marketing quarterly
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of business research : JBR
3
Australasian marketing journal
2
Contemporary economic policy : a journal of Western Economic Association International
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
A Century of Marketing
1
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Business and Economic Research : BER
1
Challenges in an age of dis-engagement
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Corporate communications : an international journal
1
DICE discussion paper
1
Decision
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Economics discussion paper series / Loughborough University, Department of Economics
1
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ECONIS (ZBW)
189
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51
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189
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51
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
52
Advertising effects? : an elemental experiment
Pochun, Tej
;
Brennan, Linda
;
Parker, Lukas
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 338-349
Persistent link: https://www.econbiz.de/10011965436
Saved in:
53
Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa
;
Lacoste-Badie, Sophie
;
Droulers, Olivier
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
Saved in:
54
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
55
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
56
Marketing social class and ideology in post-World-War-Two American print advertising
Paulson, Erika L.
;
O'Guinn, Thomas C.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10011922743
Saved in:
57
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
58
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
Saved in:
59
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
60
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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