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~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Bilingualismus"
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Advertising
Mehrsprachigkeit
340
Multilingualism
339
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228
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92
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92
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83
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language
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Article in journal
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Alvarez, Cecilia M. O.
2
Ahluwalia, Rohini
1
Ahn, Jungsun
1
Bishop, Melissa M.
1
Carroll, Ryall
1
De-La-Torre, Ricardo León
1
Glassman, Aaron
1
Glassman, Myron
1
Goel, Manvi
1
Gupta, Omprakash K.
1
Hilberink-Schulpen, Béryl
1
Jaccard, James
1
Krishna, Aradhna
1
Kubat, Umut
1
La Ferle, Carrie
1
Langhe, Bart de
1
Laroche, Michel
1
Lee, Doohwang
1
Luna, David
1
Miniard, Paul W.
1
Nederstigt, Ulrike
1
Peterson, Mark
1
Puntoni, Stefano
1
Richard, Marie-Odile
1
Sharma, Vinay
1
Swaminathan, Vanitha
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Van Osselaer, Stijn M. J.
1
Yeboah-Banin, Abena A.
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Business horizons
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of African business
1
Journal of international consumer marketing
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ECONIS (ZBW)
13
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1
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
2
Does language matter when advertising to Africa's multilingual audience? : an ELM study of audience language preference and responses
Yeboah-Banin, Abena A.
- In:
Journal of African business
24
(
2023
)
4
,
pp. 632-648
Persistent link: https://www.econbiz.de/10014372896
Saved in:
3
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
4
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
5
Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
6
Is dual language marketing socially responsible?
Glassman, Myron
;
Glassman, Aaron
- In:
Business horizons
60
(
2017
)
4
,
pp. 565-572
Persistent link: https://www.econbiz.de/10011707758
Saved in:
7
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
8
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
9
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
10
The other meaning of fluency : content accessibility and language in advertising to bilinguals
Carroll, Ryall
;
Luna, David
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 73-84
Persistent link: https://www.econbiz.de/10009302699
Saved in:
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