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~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Theorie"
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Advertising effects
Internet marketing
Online-Handel
Theorie
Consumer behaviour
77,726
Konsumentenverhalten
77,726
Theory
8,682
Beziehungsmarketing
8,580
Relationship marketing
8,580
Brand management
7,199
Markenführung
7,199
Markenimage
6,418
Brand image
6,404
Online retailing
5,311
Customer satisfaction
5,280
Kundenzufriedenheit
5,279
Social Web
4,448
Social web
4,448
USA
4,421
United States
4,364
Online-Marketing
4,239
Dienstleistungsqualität
4,194
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4,194
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4,145
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4,106
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3,980
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3,940
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3,505
Germany
3,458
Werbewirkung
3,456
Electronic Commerce
3,397
E-commerce
3,335
Experiment
3,235
Emotion
3,072
Werbung
2,779
Advertising
2,777
Private consumption
2,766
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2,766
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2,677
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Bauer, Hans H.
39
Gierl, Heribert
39
Huber, Frank
38
Usman, Osly
28
Anderson, Simon P.
27
Pelsmacker, Patrick de
27
Hruschka, Harald
25
Septianto, Felix
25
Dwivedi, Yogesh Kumar
24
Janssen, Maarten C. W.
24
Gröppel-Klein, Andrea
23
Sheth, Jagdish N.
22
Dens, Nathalie
21
Mullainathan, Sendhil
21
Sutter, Matthias
21
Kerschbamer, Rudolf
20
Pauwels, Koen
20
Pavlou, Paul A.
20
Dellaert, Benedict G. C.
19
Diehl, Sandra
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Ghose, Anindya
18
Grewal, Dhruv
18
Inderst, Roman
18
Matsushima, Noriaki
18
Moraga-González, José Luis
18
Peitz, Martin
18
Decker, Reinhold
17
Filieri, Raffaele
17
Yoon, Sukki
17
Esch, Franz-Rudolf
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Weinberg, Peter
16
Armstrong, Mark
15
Dennis, Charles
15
Dulleck, Uwe
15
Eliaz, Kfir
15
Helm, Roland
15
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National Bureau of Economic Research
115
Springer Fachmedien Wiesbaden
18
American Marketing Association
13
Deutscher Dialogmarketing Verband
9
INSEAD
9
Information Resources Management Association
9
RWTH Aachen
8
Books on Demand GmbH <Norderstedt>
6
European University Institute / Department of Economics
6
OECD
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Universität Mannheim
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Instituto Valenciano de Investigaciones Económicas
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Robert Schuman Centre for Advanced Studies
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Forschungsgruppe Konsum und Verhalten
2
Friedrich-Schiller-Universität Jena
2
Helmut-Schmidt-Universität
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Peter Lang GmbH
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
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Published in...
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Journal of retailing and consumer services
504
Journal of business research : JBR
441
Journal of marketing communications
162
International journal of internet marketing and advertising : IJIMA
153
International journal of advertising : the review of marketing communications
142
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
123
Psychology & marketing
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
Journal of internet commerce
117
NBER working paper series
115
International journal of electronic marketing and retailing : IJEMR
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
International journal of advertising : the quarterly review of marketing communications
99
Working paper / National Bureau of Economic Research, Inc.
98
Electronic commerce research
97
Journal of promotion management : innovations in planning and applied research
97
NBER Working Paper
97
International journal of hospitality management
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
The journal of product & brand management
90
Asia Pacific journal of marketing and logistics
88
International journal of consumer studies
87
Cogent business & management
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Journal of promotion management : JPM
80
Information systems research : ISR
78
Discussion paper / Centre for Economic Policy Research
75
Marketing letters : a journal of research in marketing
75
Journal of marketing research : JMR
74
Journal of retailing
73
Journal of electronic commerce research : JECR
72
International journal of industrial organization
69
European journal of operational research : EJOR
68
Journal of advertising research
68
European journal of marketing : EJM
65
SpringerLink / Bücher
65
The international review of retail, distribution and consumer research
65
Journal of marketing
64
Economics letters
62
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ECONIS (ZBW)
19,081
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1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
The effect of the 1-in-X numerical format on choices
Pighin, Stefania
;
Bogani, Alessandro
;
Castro Davalos, …
- In:
Journal of behavioral decision making
37
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473511
Saved in:
3
On the robustness of the brand positivity effect : is impulsivity a moderator of overly favorable judgments and choices of focal options?
Posavac, Steven S.
;
Gaffney, Donald R.
;
Kardes, Frank R.
- In:
Journal of behavioral decision making
37
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014473658
Saved in:
4
Polarized expectations, polarized consumption
Kamdar, Rupal
;
Ray, Walker
-
2024
Persistent link: https://www.econbiz.de/10014475144
Saved in:
5
Behavioral multi-lever decision-making : a study of consumer return policy, price, and inventory decisions
Oh, Han Kyul
;
Abdulla, Huseyn
;
Oliva, Rogelio
- In:
Journal of operations management
70
(
2024
)
1
,
pp. 137-156
Persistent link: https://www.econbiz.de/10014475606
Saved in:
6
Strategic use of product delays to shape word-of-mouth communication
Parakhonyak, Alexei
;
Vikander, Nick
-
2024
Persistent link: https://www.econbiz.de/10014478339
Saved in:
7
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
8
Can online interfaces enhance learning for public decision-making? : eliciting citizens' preferences for multicriteria decision analysis
Aubert, Alice H.
;
Schmid, Sara
;
Lienert, Judit
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 760-775
Persistent link: https://www.econbiz.de/10014456901
Saved in:
9
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
10
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
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