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~subject:"Advertising effects"
~subject:"Kundenzufriedenheit"
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Advertising effects
Kundenzufriedenheit
Konsumentenverhalten
77,762
Consumer behaviour
77,758
Theorie
8,840
Theory
8,822
Beziehungsmarketing
8,629
Relationship marketing
8,627
Markenführung
7,241
Brand management
7,240
Markenimage
6,459
Brand image
6,436
Online retailing
5,331
Online-Handel
5,330
Customer satisfaction
5,290
USA
4,560
Social Web
4,483
Social web
4,483
United States
4,443
Online-Marketing
4,264
Internet marketing
4,244
Dienstleistungsqualität
4,201
Service quality
4,201
Brand
4,169
Markenartikel
4,158
Einzelhandel
4,032
Retail trade
3,966
Deutschland
3,808
Germany
3,633
Verbraucherverhalten
3,550
Werbewirkung
3,487
Electronic Commerce
3,462
E-commerce
3,352
Experiment
3,282
Emotion
3,087
Werbung
2,844
Private consumption
2,808
Privater Konsum
2,808
Advertising
2,802
Preismanagement
2,701
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4,479
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1,481
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7,423
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1,304
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5
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7,171
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238
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179
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130
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66
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66
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29
Sammelwerk
29
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15
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15
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13
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13
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10
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9
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6
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6
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5
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English
8,460
German
266
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4
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Han, Heesup
55
Mattila, Anna S.
30
Usman, Osly
27
Gierl, Heribert
26
Pelsmacker, Patrick de
23
Septianto, Felix
22
Huber, Frank
20
Jang, Soocheong
20
Dens, Nathalie
19
Loureiro, Sandra Maria Correia
17
Prayag, Girish
17
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Diehl, Sandra
16
Quach, Sara
16
Sreejesh, S.
16
Hyun, Sunghyup Sean
15
Balaji, M. S.
14
Söderlund, Magnus
14
Esch, Franz-Rudolf
13
Mittal, Vikas
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Aksoy, Lerzan
12
Bauer, Hans H.
12
Gustafsson, Anders
12
Klaus, Philipp
12
Muehling, Darrel D.
12
Thaichon, Park
12
Torres, Ivonne M.
12
Wu, Linwan
12
Wu, Luorong
12
Gursoy, Dogan
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Parayitam, Satyanarayana
11
Prybutok, Victor R.
11
Siddiqui, Danish Ahmed
11
Yoon, Sukki
11
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
6
Erasmus Research Institute of Management
3
Technische Universität Braunschweig
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Shaker Verlag
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institute of Leadership and Management <London>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
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Published in...
All
Journal of retailing and consumer services
385
Journal of business research : JBR
275
International journal of hospitality management
206
Journal of marketing communications
138
International journal of advertising : the review of marketing communications
126
Psychology & marketing
108
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
91
International journal of advertising : the quarterly review of marketing communications
90
International journal of contemporary hospitality management
85
Cogent business & management
84
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Marketing letters : a journal of research in marketing
54
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
8,732
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1
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
4
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
Saved in:
5
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
6
Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa
;
Gonçalves, Celina
;
Biscaia, Rui
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
Saved in:
7
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 444-463
Persistent link: https://www.econbiz.de/10014505232
Saved in:
8
Exploring the importance of building strong customer relationships
Seturi, Maia
- In:
Technology audit and production reserves
1
(
2024
)
4/75
,
pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
Saved in:
9
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
10
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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