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~subject:"Beschaffung"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Beschaffung
Beziehungsmarketing
Marktforschung
2,571
Market research
2,567
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779
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779
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317
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316
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203
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184
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177
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3
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2
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2
Buxel, Holger
2
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2
Evanschitzky, Heiner
2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
Agag, Gomaa
1
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1
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1
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1
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1
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Fraunhofer-Institut für Produktionstechnologie IPT
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Journal of the Academy of Marketing Science
5
Journal of marketing research : JMR
4
Qualitative market research : an international journal
4
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Der Markt : international journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business environment : IJBE
2
International journal of procurement management
2
International journal of technology marketing : IJTMkt
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Journal of targeting, measurement and analysis for marketing
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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2
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1
Australasian marketing journal
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Business and Economic Research : BER
1
Business horizons
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Central European business review : CEBR
1
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DUV / Wirtschaftswissenschaft
1
Die Betriebswirtschaft : DBW
1
Economics : the strategy and practice : ESP
1
Electronic retailing
1
Ergebnisse aus der Produktionstechnik
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European journal of marketing
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
131
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131
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Recipes for better customer satisfaction in internet-famous drinks shops : a fuzzy-set QCA approach
Wang, Zhisheng
;
Jie, Min
;
Li, Huiying
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10014423430
Saved in:
3
Exploring customer engagement on social networking sites : a qualitative research enquiry
Malhan, Mohit
;
Dewani, Prem Prakash
;
Nigam, Achint
; …
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014308599
Saved in:
4
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
5
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
Relationship between brand innovativeness and customer satisfaction : a moderated mediation model from Generation M perspective
Naz, Sehrish
;
Asrar-ul-Haq, Muhammad
;
Anam Iqbal
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2928-2948
Persistent link: https://www.econbiz.de/10014428813
Saved in:
8
For all to see : social risk and observable complaining on Facebook
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 31-71
Persistent link: https://www.econbiz.de/10012798636
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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