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~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Search: "Kannan, Pallassana K."
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Beziehungsmarketing
Marketing management
Consumer behaviour
13
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10
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9
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9
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9
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Kannan, P. K.
11
Bezawada, Ram
1
Bradlow, Eric T.
1
Breugelmans, Els
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Chun, So Yeon
1
Gardete, Pedro
1
Gu, Xian
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Healey, John
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Janakiraman, Ramkumar
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Kopalle, Praveen K.
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Kulkarni, Gauri
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Kumar, Ashish
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Liu-Thompkins, Yuping
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Nam, Hyoryung
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Neslin, Scott A.
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Park, Young-Hoon
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Restrepo Amariles, David
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Rishika, Rishika
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Venkatesan, Rajkumar
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E-business management : integration of Web technologies with business models
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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The Routledge companion to strategic marketing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
11
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1
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
2
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
3
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
4
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
5
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
6
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
7
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
8
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
9
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
10
Service customization research : a review and future directions
Kannan, P. K.
;
Healey, John
- In:
The science of service systems
,
(pp. 297-324)
.
2011
Persistent link: https://www.econbiz.de/10009127262
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