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~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Social web"
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Search: isPartOf:"Journal of Business Research"
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Brand image
Internet marketing
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2,038
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Innovation
941
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739
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724
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681
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631
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504
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Diamantopoulos, Adamantios
12
Filieri, Raffaele
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Ko, Eunju
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Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Dwivedi, Yogesh Kumar
8
Casaló, Luis V.
7
Flavián Blanco, Carlos
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Krishen, Anjala S.
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Michel, Géraldine
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Richard, Marie-Odile
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Valette-Florence, Pierre
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6
Bigné Alcañiz, J. Enrique
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Dennis, Charles
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Gierl, Heribert
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Gupta, Suraksha
6
Melewar, T. C.
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Wu, Chih-Wen
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Chatzipanagiotou, Kalliopi
5
Choi, Jeonghye
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Donthu, Naveen
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Ekinci, Yuksel
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Fastoso, Fernando
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Guzman, Francisco
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5
Jayawardhena, Chanaka
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Kim, Juran
5
Kim, Kyung Hoon
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Merchant, Altaf
5
Mühlbacher, Hans
5
Oghazi, Pejvak
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Pina, José M.
5
Rana, Nripendra P.
5
Teng, Lefa
5
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Journal of business research : JBR
992
Global journal of business research : GJBR
25
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
12
Journal of Business Research
6
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ECONIS (ZBW)
1,029
RePEc
6
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
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6
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
10
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
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