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~subject:"Brand management"
~subject:"E-commerce"
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Search: "Kannan, Pallassana K."
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Brand management
E-commerce
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14
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14
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10
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10
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10
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8
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Kannan, P. K.
12
Li, Hongshuang
2
Boyd, D. Eric
1
Grewal, Dhruv
1
Inman, J. Jeffrey
1
Jain, Sanjay
1
Janakiraman, Ramkumar
1
Joshi, Yogesh V.
1
Kalyanam, Kirthi
1
Katsumata, Sotaro
1
Kulkarni, Gauri
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Nam, Hyoryung
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Nishimoto, Akihiro
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Pope, Barbara Kline
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Proença, João F.
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Ratchford, Brian Thomas
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Velarde, Cristina
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E-business management : integration of Web technologies with business models
1
Information systems and e-business management : ISeB
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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ECONIS (ZBW)
12
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1
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
2
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
3
Branded apps and their impact on firm value : a design perspective
Boyd, D. Eric
;
Kannan, P. K.
;
Slotegraaf, Rebecca J.
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10012170859
Saved in:
4
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
5
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
6
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
7
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
8
Design of service systems under variability: research issues
Kannan, P. K.
;
Proença, João F.
- In:
Information systems and e-business management : ISeB
8
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003908847
Saved in:
9
Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv
;
Janakiraman, Ramkumar
;
Kalyanam, Kirthi
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
Saved in:
10
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
Saved in:
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