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~subject:"Celebrity endorsement"
~subject:"Sponsoring"
~subject:"Viral marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Celebrity endorsement
Sponsoring
Viral marketing
Advertising effects
7,594
Werbewirkung
7,594
Advertising
3,639
Werbung
3,639
Consumer behaviour
3,447
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3,447
Online-Marketing
2,037
Internet marketing
2,034
Brand management
1,101
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1,101
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956
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947
Social Web
605
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605
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596
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595
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495
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487
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465
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464
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443
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442
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442
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440
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437
Celebrity-Werbung
435
Werbepsychologie
393
Psychology of advertising
391
Fernsehwerbung
364
Television advertising
364
Zielgruppe
357
Target group
354
advertising
335
Experiment
309
Wahrnehmung
258
Virales Marketing
257
Perception
255
Product Placement
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Roy, Subhadip
14
Huber, Frank
8
Breuer, Christoph
7
Arora, Nilesh
6
Carrillat, François A.
6
Erfgen, Carsten
6
Marwitz, Christian
6
Nufer, Gerd
6
Usman, Osly
6
Woisetschläger, David
6
Huh, Jisu
5
Jain, Varsha
5
Mazodier, Marc
5
Pradhan, Debasis
5
Reijmersdal, Eva A. van
5
Astous, Alain d'
4
Boerman, Sophie C.
4
Chan, Kara
4
Cobbs, Joe
4
Cornwell, T. Bettina
4
Fossen, Beth L.
4
Ilicic, Jasmina
4
Meyer, Frederik
4
Rumpf, Christopher
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Bailey, Ainsworth Anthony
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Dalakas, Vassilis
3
Davies, Fiona
3
Deitz, George D.
3
Dens, Nathalie
3
Duan, Wenjing
3
Dudzik, Thade
3
Dwivedi, Abhishek
3
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2
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2
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Fachhochschule Reutlingen / European School of Business
1
Springer Fachmedien Wiesbaden
1
Universität Bremen
1
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International journal of advertising : the quarterly review of marketing communications
29
International journal of advertising : the review of marketing communications
28
Psychology & marketing
27
Journal of business research : JBR
23
Journal of marketing communications
23
Journal of promotion management : innovations in planning and applied research
23
Journal of advertising research
21
International journal of sports marketing & sponsorship
18
European journal of marketing : EJM
16
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
International journal of internet marketing and advertising : IJIMA
11
The journal of product & brand management
10
Journal of global marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing letters : a journal of research in marketing
8
The journal of brand management : an international journal
7
Asia Pacific journal of marketing and logistics
6
Journal of electronic commerce research : JECR
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
SpringerLink / Bücher
6
Global business review
5
International journal of sport management and marketing : IJSMM
5
Journal of current issues and research in advertising
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
European Sport management quarterly : ESMQ
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Gabler Edition Wissenschaft
4
International review on public and non-profit marketing
4
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ECONIS (ZBW)
870
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91
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
92
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
93
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
94
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
95
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
96
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
97
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
98
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
99
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
100
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
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