Mittal, Ella; Kaur, Navneet - In: Asian Academy of Management journal 28 (2023) 1, pp. 139-161
This study analysed the mechanism to generate e-loyalty among customers through e-service quality regarding OFD (OFD) apps. It examined the indirect influence of e-service quality on e-loyalty through the mediation of e-trust and e-satisfaction of customers. The serial mediation approach was...